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TOVARITCH! Premium Vodka has garnered 145 trade awards, making this 100% European model the world’s most extremely awarded vodka. Now the model is about to make advances within the UK the place, till now, it’s been little recognized.
Don’t be misled by the Russian model identify. The phrase ‘tovaritch’ means ‘good friend’ or ‘buddy’ in Russian. The identify displays the recipe’s 200-year heritage and varieties the idea of the model’s ethos.
The model proprietor instantly switched to European manufacturing over two years’ in the past, in February 2022, as quickly because the assaults by Russia on Ukraine started in order that TOVARITCH! is European by way of and thru. This tremendous spirit is made within the Baltic state of Latvia, a part of the EU, and makes use of solely European supplies when it comes to components, manufacturing, and packaging. Commerce clients and customers involved about provenance, subsequently, can buy this product with whole confidence.
It’s packaged in a standard easy but elegant 70cl bottle and is 37.5% ABV with an RRP of round £23-25. This makes model probably the greatest in school as a pouring or sipping vodka. Its meticulous manufacturing course of delivers a clean and satisfying end. Awards donors embrace IWSC, The Spirits Enterprise, Worldwide Spirits Problem. TOVARITCH! Vodka, which is beloved by vodka connoisseurs internationally, is comprised of traceable European wheat, it’s distilled 5 time and filtered 10 occasions.
Made to a standard recipe, TOVARITCH! was created within the 18th century by the noble household of Depend Jules Rene Litta. Marquis Eugenio Litta Modignani, the CEO and founding father of the fashionable firm which owns the model, TSI S.A., rediscovered the household masterpiece and launched this genuine model within the 20th century.
Eugenio Litta Modignani mentioned: “Custom is on the coronary heart of the model’s excellence, however a recent method is the important thing to our persevering with success. That is exemplified by our agility once we made the fast determination to modify manufacturing to Europe giving our vodka a brand new house, a brand new starting and a brand new, modern blue and white model id, changing the earlier pink emblem and reflecting its new positioning. Our model is resilient, glorious, and now extra accessible than ever earlier than. We’re delighted however not shocked that ours is probably the most awarded spirit in its class.”
The clear, modern bottle design and label are skilfully designed to provide this model distinguished shelf presence and to be immediately recognisable. For the on-trade, the model gives a spread of point-of-sale belongings to assist listings and encourage model recognition and sell-through.
The style is refined and zesty and combines ‘a stunning steadiness of stone fruit and peppery spice notes [that] stimulate the senses,’ in line with IWSC. “The model is genuine, conventional and has a value level that’s inexpensive with a top quality that can attraction to probably the most discerning shopper,” says Eugenio Litta Modignani. “As extra customers embrace genuine, historically crafted spirits, we’re anticipating that UK commerce clients will want to record TOVARITCH! Vodka.”
He and his staff imagine TOVARITCH! is poised to take over the market section vacated by the withdrawal of Russian Commonplace from the market in addition to being an economical and interesting different to basic ‘massive identify’ vodkas. It’s unbeatable in worth and high quality as it’s 10% extra inexpensive than international class leaders, however with out compromising on style and high quality, making this ideally suited for retailers and for the on-trade. This exceptionally clean and versatile spirit is ideal as a base for mixers and cocktails.
Pictured: Eugenio Litta Modignani, the CEO and founding father of TSI S.A., proprietor of TOVARITCH! Vodka
The model already has a world footprint and is bought within the UK, Italy, Benelux, Portugal, Latvia, Czech Republic, Romania, Malta, Turkey, Jordan, Oman, Vietnam, Australia, New Zealand, USA, Canada and Asia.
The Geneva-based firm which owns TOVARITCH! Vodka views the UK and Australia as its subsequent massive progress areas. With whole world vodka gross sales projected to surpass US$40 billion by 2030*, this beforehand static class is about for a comeback as a brand new technology discovers vodka, which stays the most important spirits class. Because the gin class slows, there’s a vital alternative for thrilling premium vodka manufacturers to carve a distinct segment for themselves.
Commerce gross sales contacts
For UK commerce gross sales of TOVARITCH Vodka! contact: harry@amathusdrinks.com
For Australasia commerce gross sales, make contact by way of: https://www.almliquor.com.au/contact-us-landing
For different commerce gross sales, contact: information@tovaritch.com
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