Monday, October 21, 2024
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Bar Journal | Growing Premium Bar Excellence | SUAVE – the world’s suavest Tequila


Suave Tequila has introduced the nationwide roll-out of the model throughout the UK. The sustainable, additive-free, luxurious model has signed with JBE Imports for nationwide distribution following a smooth launch in London.

The Suave Tequila assortment being offered within the UK contains 4 expressions:

  • Suave Blanco (36.4% ABV; RRP £95)
  • Suave Lunar (36.4% ABV; £109)
  • Suave Reposado (36.4% ABV; £160)
  • Suave Extremely Añejo (36.4% ABV; RRP £2000).

This impeccable assortment is created for sipping. The liquids are easy, complicated, full-bodied, additive-free, Kosher licensed, and Butterfly Mark licensed by means of Optimistic Luxurious. This ultra-premium vary of sipping tequilas is as genuine as they arrive. The corporate even cultivates its personal agave seedlings.  The corporate takes pleasure in making high-quality tequila, ensuing within the good mixing of custom and up to date aesthetics.

The packaging is a sublime, sculptural, organically formed bottle, with the totally different kinds denoted by the colors of the labels and closures.

The liquids are differentiated by a strict coverage of utilizing no components or colourants, a mission which is on the coronary heart of all that this firm does.

For example of the eye to element, Suave’s makers make sure that the Extremely Añejo is aged for six years as a substitute of the required minimal of 4. The barrels are bespoke: they’re made for the corporate utilizing American Oak which has notes of vanilla and heat spices.  These barrels are used solely as soon as, and every bottle comes with a stave from the barrel wherein it matured. This expression is among the costliest tequilas obtainable within the UK.

Another excuse for the excessive costs of those liquids in contrast with many available on the market is the truth that the corporate makes use of solely the very coronary heart of the agave pina. All of the inexperienced outer floor is stripped away in order that solely the pure white core of the pinas makes it into manufacturing.

Designated a ‘change-maker’ by Optimistic Luxurious resulting from its ESG-focused sustainability beliefs and credentials, the model has a achieved coveted Butterfly Mark designation. Optimistic Luxurious says: “Sustainability for [Suave] is greatest represented by means of the three pillars which embody it, starting from their take care of the atmosphere, fairness inside their provide chain, and financial stability in all their enterprise endeavours. It’s crucial to achieve an equilibrium with all three facets of sustainability to really obtain entrepreneurial success. Inside their enterprise processes, Premium Suave Tequila [relies] on 100% natural farming practices.”

Deborah Ernst, Director of Worldwide Gross sales for family-owned Suave Tequila, says: “Luxurious doesn’t imply extravagance. It’s about duty, authenticity, craftsmanship, and style. It’s about respecting the atmosphere as a lot as we respect our prospects and shoppers and, in flip, asking them to respect our pleasure in our conventional methodology and artisanal method to every thing from the agave cultivation to the creation of the tequilas. On this fast-paced world, for us, it’s all about slowing down now and again and simply having fun with the second… whether or not that’s taking a break and slowly sipping and having fun with our liquids or the unhurried course of by which they’re made and matured.“

Jonathan Braham-Everett, founder and director of JBE Imports, commented: “We’re proud to be representing this excellent model right here within the UK. Already, we now have presence in excessive finish London venues and retailers. Now that we’re transferring out to a nationwide programme of distribution, we look ahead to delivering Suave to a wider viewers by means of like-minded venues for which luxurious and sustainability go hand in hand.”

For UK commerce gross sales, contact: gross sales@jbeimports.co.uk 

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