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Juan García-Gallardo, Vice President of Junta de Castilla y León opened the Duero Wine Fest third Version this week within the stunning Spanish Renaissance metropolis of Salamanca.
He said that wine is “one of many oils” of the financial system of Castilla y León and the its significance.
“It’s a elementary a part of the financial system of Castilla y León, one of many oil and main sources of wealth, García-Gallardo states, highlighting that the turnover is nearly one billion euros, offers 33,000 jobs, and contributes virtually 4% of the Gross Home Product of Castilla y León.”
García-Gallardo additionally values the progress taken by the wineries from this area, highlighting that the Ribera del Duero denomination has overtaken Rioja. He additional states: “We’re going to proceed supporting the 16 designations of origin in order that they proceed to develop in market share, in order that they proceed to have extra services and in order that they proceed to overcome totally different markets.”
The Duero Wine Fest closed on Tuesday with over 400 attendees. Some key matters for the closing day included: the decline in wine consumption; the significance of the promotion of wine tourism, and the usage of know-how to achieve customers.
Wine tourism – International Developments was the primary matter of a presentation given by Gergely Szolnok, Professor of Market Analysis at Geisenheim College. He introduced his research which confirmed that 80 p.c of vacationers usually are not focused on visiting a vineyard, so wineries should “change their methods and give attention to that sort of customer, looking for to draw them.”
A number of the modifications he beneficial embody combining gastronomy with wine tourism, taking sustainability under consideration and including extra revolutionary facets corresponding to digital excursions or facilitating entry for caravan tourism, which is the brand new large factor!
He additionally highlighted the significance of the wineries themselves being well-managed, not solely of their administrative, manufacturing, advertising or winery administration, but additionally when it comes to the shoppers and guests they obtain.
The significance of wine tourism was additionally mentioned by Ignacio Gurría, who said that wine tourism is “the spearhead of wine gross sales.” In his opinion, wine tourism could be a chance to enhance consumption.
In his lecture, Influence of New Applied sciences on the Promotion and Advertising and marketing of Douro Wines, Ignacio Gurría, Govt Director of the working group of the Digitalisation and Wine Hub of the FEV (Digitalisation and Wine Markets),
shared his place on digitalization and wine markets and inspired wineries to implement a digitalization technique of their advertising program: “In know-how you might be by no means late, you arrive good or dangerous, that’s the actuality; it isn’t a query of time, however to do it nicely” he states.
For digitalization, he additional urged wineries to have web sites, to have their digital presence managed, and he insisted on having good knowledge: “Good knowledge is efficacious to the vineyard, which must be the target.
The congress was promoted by the Division of Agriculture, Livestock and Rural Improvement of the Authorities of Castilla y León via the Agrarian Technological Institute, which has the target is to place the Duero as one of the vital essential wine rivers on the earth.
The principle goal of the Worldwide “Duero Wine” Congress is to worth the hydrographic basin of the Duero River as a novel territory, sustaining high quality wines with totally different personalities, disparate flavors, to that are added the wines of Bierzo, endowed with its attribute Atlantic nature, and the singularities of Sierra de Salamanca and Cebreros.
The Duero Wine Fest 2024 shows could be seen on the congress’s YouTube channel:
https://www.youtube.com/@duerowinefest2024/movies
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