(April 25, 2024; ALBUQUERQUE, N.M.)— JP Clement, CEO and common supervisor of Albuquerque-based VARA Vineyard & Distillery, is worked up to announce the city vineyard and craft distillery’s new partnership with the United Soccer League’s New Mexico United. The sponsorship, VARA’s first of an expert sports activities staff, is for the 2024 and 2025 seasons and unites VARA and New Mexico United for varied collaborations, together with jersey placement, beverage partnerships, and neighborhood outreach with the staff’s Somos Unidos Basis. This partnership comes on the heels of thrilling information of authorised plans for a brand new stadium in Albuquerque’s Balloon Fiesta Park, which can additional bolster the staff’s presence in the local people.
“We’re extremely proud to have the chance to help and collaborate with New Mexico United,” says Clement. “Not solely is United relentless within the pursuit of perfecting the gorgeous recreation, however the group and gamers are additionally dedicated to giving again to our house state, a purpose we share right here at VARA. This partnership is a pure match, and we are able to’t look forward to followers to expertise VARA and New Mexico United collectively on the stadium and past.”
As a part of the partnership, VARA’s brand will seem on the again of the NM United house jerseys, which shall be out there on the market in VARA’s tasting rooms. As well as, VARA will turn into the official gin and rum sponsor of New Mexico United, with the VARA Excessive Desert Gin and Estrella Blanca Rum to be offered on the stadium for followers to take pleasure in throughout exhilarating house video games. VARA can have the chance to introduce NM United followers to its line of domestically made merchandise earlier than video games in a delegated tailgate house, and VARA’s brand and imagery shall be displayed all through the stadium, on the video board, and on NM United’s web site. Moreover, VARA’s tasting rooms will host a number of NM United-partnered occasions and athlete appearances.
The VARA Vineyard and Distillery staff is especially excited to accomplice with the staff’s Somos Unidos Basis, which works to create optimistic outcomes for kids throughout New Mexico by means of participation within the arts, sports activities, and neighborhood constructing. One greenback from each bottle bought of Somos Unidos Gin and Rum, collaborative bottlings with particular labels between NM United and VARA, will go towards the muse. Moreover, one greenback from the gross sales of a soon-to-be-unveiled “Papas Unidas” menu merchandise, out there at VARA’s Nob Hill tasting room’s Public Home neighbor, The Kitchen at Nob Hill, may even be donated to the muse.
Additional strengthening VARA and NM United’s new partnership, The Albuquerque Metropolis Environmental Planning Fee just lately voted to approve New Mexico United’s proposal to construct a brand new stadium at Balloon Fiesta Park, near VARA’s Balloon Fiesta Park tasting room. The fashionable stadium will revitalize the world and strengthen NM United’s ties to the neighborhood.
“We’re so excited concerning the new stadium, which speaks to each NM United and VARA’s shared objectives of constant to develop New Mexican satisfaction and create areas for lasting reminiscences in our hometown,” says Clement. “This stadium shall be a enjoyable new house for native Albuquerque residents to take pleasure in and can present welcome foot visitors for native companies, together with VARA’s Balloon Fiesta tasting room.”
New Mexico United was based in 2018 and joined the United Soccer League (USL) Championship in 2019, serving as New Mexico’s solely skilled soccer staff. The USL, headquartered in Tampa, Florida, was established in 2011 with 15 groups, and now, following years of continued development, hosts 25 groups throughout the nation, with 5 extra scheduled to be added in 2025. The staff performs out of Rio Grande Credit score Union Subject in Albuquerque.
About VARA Vineyard & Distillery
Based in 2016, VARA is an Albuquerque-based city vineyard and craft distillery that brings collectively a passionate circle of execs who use revolutionary strategies to create wines and spirits that specific a uniquely New Mexican perspective. VARA is impressed by New Mexico’s boundary-pushing tradition and the state’s historical past of winemaking, which spans almost 400 years and is as wealthy and storied because the area’s colourful landscapes. VARA Vineyard & Distillery produces nonetheless, glowing, and fortified wines, together with brandy, gin, rum, and vodka. VARA has three tasting rooms in New Mexico: the Balloon Fiesta Park Micro-Tasting Room, situated at 315 Alameda Blvd. NE; the Santa Fe Tasting Room, situated at 329 W. San Francisco St; and the Nob Hill Tasting Room, situated at 201 Hermosa Dr. NE. VARA’s tasting rooms supply wine and spirits flights in addition to a curated collection of cocktails and tapas. Please go to for hours of operations and reservations.
For extra details about VARA Vineyard & Distillery, please go to www.VARAwines.com and www.VARAspirits.com.
Comply with on social media
- Instagram: @VARAwine and @VARAspirits
- Fb: @VARAWines
About New Mexico United
New Mexico United, the state’s first skilled soccer franchise, brings the most well-liked sport on the earth house to the Land of Enchantment. Fueled by a ardour for neighborhood, New Mexico United’s promise is to offer a platform that brings New Mexicans collectively for a singular sporting expertise, celebrating the unity and pleasure inherent in world-class soccer.
