The worldwide spirits firm Beam Suntory has rebranded to grow to be Suntory World Spirits.
The brand new identify comes as the corporate marks 10 years of sustained progress since Suntory Holdings acquired Beam Inc. in 2014, in line with a press launch. The corporate has expanded considerably over this time interval — together with from a $2.5 billion firm to a $5.5 billion firm — and its group has additionally expanded, now comprised of greater than 6,000 workers world wide.
The rebrand consists of the launch of a new web site and visible id.
“Suntory World Spirits demonstrates our world management and premium place out there, whereas enabling us to construct upon the robust and optimistic model recognition that Suntory has worldwide,” says Greg Hughes, president and CEO of Suntory World Spirits. “The dedication that Suntory CEO Tak Niinami and Suntory Holdings have proven to advancing our tradition and enterprise progress — whereas additionally preserving the legacy of workmanship and interaction of traditions exemplified in manufacturers from Jim Beam to Laphroaig and Maker’s Mark to Yamazaki — is extraordinary. Turning into Suntory World Spirits is the pure subsequent step in our evolution.”
The rebrand is anticipated to assist the corporate drive worth as one world group whereas specializing in priorities, together with American whiskey, Japanese spirits, Scotch, tequila and Prepared-To-Drink.
“Now’s the precise second to deepen our shared ardour for the innovation and artistry that ship unbelievable experiences via our merchandise and totally unlock our unified benefit throughout our main spirits portfolio,” says Tak Niinami, president & CEO of holding firm Suntory Holdings, and govt chairman of the board of administrators at Suntory World Spirits. “For the reason that acquisition of Beam Inc. in 2014, the corporate has gone via an unbelievable transformation to grow to be a fair stronger group, led by our shared values of Yatte Minahare, Rising for Good and Giving Again to Society. We’re grateful to the whole world group below Greg’s management as we proceed to encourage the brilliance of life in concord with nature and develop the belief and love that folks have for Suntory world wide.”
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