Wild Turkey has opened the Jimmy Russell Wild Turkey Expertise, a newly transformed customer heart, named for legendary grasp distiller Jimmy Russell. The 12,000-square-foot area includes a new present store, tasting room, and bar, in addition to an outside deck that gives views of the Kentucky River. A lounge referred to as Generations, named for the three generations of the Russell household who work at Wild Turkey, is concentrated on mixology.

The brand new facility additionally features a Historical past Stroll, the place guests stroll a video hall displaying the bourbon’s historical past and evolution, a have a look at how the whiskey is made, and key developments within the Wild Turkey story.

The Wild Turkey customer heart first opened in 2014 and marked the celebration of Jimmy’s 60^th anniversary on the distillery. Earlier than then, the customer facility was only a 1,000-square-foot home, constructed within the 19^th century. This present growth and reworking is a part of an general plan by Wild Turkey proprietor Campari to take a position $160 million in a new distillery that can produce 5 million further proof gallons, boosting Wild Turkey’s whole capability to 14 million proof gallons.

The customer heart revamp comes amid a continued increase in site visitors alongside the Kentucky Bourbon Path, which after a quick hiccup throughout Covid is now getting greater than 2 million guests yearly. Jimmy Russell himself is a frequent presence on the Wild Turkey customer heart, so fortunate guests might get an opportunity to speak with him. On this video, Jimmy and Beam grasp distiller Fred Noe swap tales with Whisky Advocate about their expertise within the enterprise.