Bordeaux Wines is happy to deliver the extraordinary and sudden variety of its area to the fore with a dynamic new worldwide marketing campaign. Designed to shine a lightweight on the area’s distinctive women and men, their dedication to sustainability, the terroirs and naturally their wines, the marketing campaign offers all those that work within the Bordeaux wine business a loud, shared voice.
“We’ve advanced, utilizing our variations to satisfy the necessities of the world immediately. Bordeaux wines are all about sudden encounters, thrilling conversations and new alternatives. We’re multi-faceted. We’re inventive and discerning. We’re united as one model and we’re able to be (re)found.” – The winemakers and retailers of Bordeaux
Shaking Issues Up: A Multi-Platform, International Reveal
Faces, landscapes and wines, winegrowers, retailers, restaurateurs, wine store managers – everybody concerned in Bordeaux wines has come collectively to indicate individuals precisely what Bordeaux is all about: a hub of variety, creativity and innovation that’s ready to be shared. It’s time to Be part of the Bordeaux Crew. The inventive will likely be unveiled at commerce gala’s all over the world from February on, and seem in digital campaigns in France, Belgium, the USA and the UK earlier than being rolled out in Japan and China in 2025, serving as the muse to constructing a digital neighborhood. Within the UK, it’s going to additionally function at The Large Feastival in August.
Coming Collectively: A Marketing campaign Constructed by, for and with the Sector
Regardless of the various challenges that its winery has confronted lately, the Bordeaux wine neighborhood has reinvented itself to share its distinctive story. Winegrowers and retailers have labored intently with inventive consultants to make sure that this marketing campaign actually displays their id: a bunch of individuals with character and dedication, driving innovation, all united round a collective dedication to sustainable viticulture with the patron at all times at its core.
Telling the Story: A Chronicle of Individuality, Epitomized by Its Males and Ladies
Conceived like a chronicle, this marketing campaign takes its roots within the terroirs of every appellation (AOP) and is impressed by the environmental, societal and social commitments that go into every Bordeaux wine. Its protagonists are all native winegrowers and retailers, wine store managers, cooks and sommeliers chosen to mirror the renewed power of Bordeaux. The inventive welcomes customers into this passionate and interesting neighborhood, inviting them to delve into the tales of Bordeaux’s women and men, terroirs and naturally pink, white, rosé, candy and glowing wines. This inventive has been conceived not solely to attraction to customers, but additionally to encourage international wine professionals to rethink and reinvigorate their relationship with Bordeaux.
Bordeaux Large Bottles 2024
The dynamic international program makes its mark on the USA’s East Coast with the favored Bordeaux Large Bottles marketing campaign, which returns for its fifth version this fall from October 10 – 31. This 12 months, the marketing campaign extends to New York state and New Jersey from its typical activation in New York Metropolis, with choose eating places and wine outlets collaborating. The marketing campaign will highlight large-format, 3-Liter bottles from over 25 producers throughout the area to interact new and present customers, permitting them to find the modernity and variety of Bordeaux.
For additional info: www.bordeaux.com/us
