Kingfisher Drinks, the premium world beer and cider firm, is happy to announce that its Kingfisher Zero model is a sponsor of the Royal Parks Half Marathon later this yr. As a part of the partnership, Kingfisher Zero will probably be enjoying a key position in cheering on runners on the day, whereas the premium alcohol-free lager will probably be out there to take pleasure in within the occasion village in Hyde Park.

 Going down this yr on Sunday the 13^th of October, the Royal Parks Half Marathon is taken into account as one of many UK’s most scenic half marathons, taking runners by way of 4 of London’s stunning Royal Parks, together with Hyde Park, The Inexperienced Park, St. James’s Park and Kensington Gardens on a route of simply over 13 miles. First held in 2008, it’s now one in all London’s largest half marathons, with over 16,000 members collaborating every year.

Since launch on the finish of 2023, Kingfisher Zero has loved big success and is already stocked in over 700 eating places across the UK, in addition to a rising variety of pubs, bars, comfort shops and supermarkets. Kingfisher Zero embodies the standard and flavour of Kingfisher Premium, however with out alcohol and, most significantly, with out compromising on style. With *85% of pubs now serving alcohol free beer and as many as **50% of adults having bought from the no or low class up to now yr, it’s clear a rising variety of shoppers are searching for high-quality alcohol-free drinks, whether or not in pubs, bars or eating places.

Andy Sunnucks, Senior Model Supervisor at Kingfisher Drinks, provides, “We’re delighted to announce this partnership with the Royal Half Parks Marathon which can additional increase the profile of Kingfisher Zero and actually underscores the rising urge for food for no and low alcohol manufacturers. The partnership is a primary for the Royal Parks Half and we’re delighted that our product will assist quench the thirsts of each runners and their supporters on the day.”

* British Beer and Pub Affiliation

**ISWR Drinks Market Evaluation