Thursday, January 9, 2025
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Elon ‘Area Karen’ Musk Launches $450 Tesla Mezcal

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On Thursday, Tesla expanded its beverage lineup with Tesla Mezcal, a $450 restricted launch made with Espadín and Bicuishe agaves.

Tesla North America introduced the mezcal that nobody requested for in a put up on X (previously Twitter), directing “Area Karen” Elon Musk-loyalists to Tesla’s web site so that they, too, may “pour one out.” The mezcal is produced utilizing alembic distillation, which the model says leads to a “mezcal that’s as delicate as it’s spicy.”

Produced by Nosotros Tequila & Mezcal, Tesla Mezcal is bottled at 43 % ABV. In keeping with the location, the spirit conveys aromas of inexperienced apple, lime, spice, and natural notes. The mezcal allegedly has a silky mouthfeel and lingering smokiness, ending with floral notes of jasmine, chamomile, and tuberose.

Tesla Tequila followers (yikes) will instantly acknowledge this launch’s distinctive, lightning bolt-shaped bottle design, which was developed by Tesla director of product design Javier Verdura. The hand-blown, matte black glass bottle pays homage to Verdura’s childhood in Mexico Metropolis and was impressed by Oaxaca’s conventional Barro Negro pottery.

Whereas we are able to’t think about shelling out $450 for what’s seemingly a sub-par mezcal, Musk-heads are a rabid bunch. The model’s 2020 tequila launch, an añejo aged for 15 months in French oak barrels, offered out in lower than 24 hours. On the secondary market, bottles of Tesla Tequila now retail for effectively over $1,000 — regardless of their unique sticker worth of simply $250.



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