THE JAMES B. BEAM DISTILLING CO. ANNOUNCES
NEW VISITOR EXPERIENCES AND EVENTS CALENDAR
Expanded Programming Provides Guests an Inside Look into the World of Whiskey Making, Beam Household Historical past, and Eight Generations of Craftsmanship.
Clermont, Kentucky (June 06, 2024) – The James B. Beam Distilling Co., dwelling of the World’s #1 bourbon Jim Beam®, is worked up to announce a number of new customer experiences and an expanded occasions calendar this yr. New choices embrace brand-specific client experiences for Knob Creek® and Jim Beam® and for the primary time ever, customers could have entry to the state-of-the-art Fred B. Noe Distillery with a restricted collection of “Behind The Beam” occasions the place visitors can get pleasure from a personalised tour and tasting led by one in all our Grasp Distillers, Fred or Freddie Noe.
These newly designed experiences have been thoughtfully curated to make visitors really feel a part of the First Household of Bourbon and immerse them into their 229 years of whiskey-making experience. In 2022, The James B. Beam Distilling Co. underwent a multi-million-dollar campus renovation together with a revamp of the American Outpost, opening of The Fred B. Noe Distillery, and including The Kitchen Desk restaurant, additional establishing the distillery as a must-visit tourism vacation spot. Since then, each day visits have elevated by 60%, and final yr alone, The James B. Beam Distilling Co. welcomed over 126,000 guests. That is half of a bigger post-pandemic tourism pattern and journey increase, and based on the Kentucky Distillers’ Affiliation, the Kentucky Bourbon Path surpassed a record-breaking two million guests in 2022.
For the primary time in 229 years, father and son Grasp Distillers are working alongside each other to proceed inventing and reinventing the American Whiskey class. Fred Noe, seventh Era Grasp Distiller, oversees a number of the most well-known whiskeys on the planet together with Jim Beam®, Basil Hayden® and Knob Creek®; whereas his son Freddie, eighth Era Grasp Distiller is on the helm of innovation in American Whiskey and oversees The Fred B. Noe Distillery which opened its doorways in 2021 for small batch manufacturing of Booker’s®, Baker’s®, Little E-book®, Legent®, and extra.
The James B. Beam Distilling Co. Customer Experiences
Along with the brand new excursions outlined beneath, visitors can nonetheless e-book the classics just like the Basil Hayden Culinary Tasting Expertise, Household Reserve Tasting, Beam Made Bourbon Distillery Tour & Tasting, and Meet the Household Tasting. A listing of excursions will be discovered right here.
- Behind the Beam ($350): Get a glimpse behind the scenes on the manufacturing strategies that helped the First Household of Bourbon construct the world’s favourite Bourbon and an progressive portfolio of small-batch whiskeys. In Behind the Beam, visitors are guided on a behind-the-scenes tour of the newly opened Fred B. Noe Distillery, have a entrance row seat to the bottling strategy of Knob Creek® Single Barrel Reserve and revel in tasting and storytelling led by a Grasp Distiller. Following the tour, visitors are handled to a few of Beam’s most interesting whiskey and some of probably the most sought-after new releases paired with a Kentucky-inspired lunch at The Kitchen Desk. Behind the Beam dates and themes will be discovered right here.
Themes:
- Behind The Beam – Maturation Issues
Bourbon lovers can be a part of Fred and Freddie Noe on an expertise by the historic warehouses of James B. Beam Distilling Co. the place visitors will study the secrets and techniques of how time, temperature and wooden influence the World’s #1 Bourbon.
- Behind The Beam – Little E-book® + Nation Ham
When Freddie Noe got down to make his personal mark on the bourbon trade, he needed to honor his grandfather Booker by making a product with one attribute in thoughts: taste. Be a part of Freddie Noe as he takes you thru the method of mixing a brand new batch of Little E-book and revel in a tasting towards different conventional bourbons to showcase the distinction and what mixing can do to raise flavors. After, you’ll be a part of Freddie to see how his progressive aptitude extends to a well-known household heirloom: Freddie’s nation ham. Whether or not it’s in bourbon or cooking, the Beam household has all the time pushed the boundaries of taste.
- Behind The Beam – Cocktails
Fred and Freddie love nothing greater than utilizing Beam bourbons to make cocktails. But with a lot mixology expertise, what are the favourite cocktails of the Grasp Distillers of the First Household of Bourbon? An immersive mixology expertise wherein you’ll discover which cocktails pair greatest with Beam Distilling manufacturers.
- 8 Generations Tasting Expertise ($40): Style by 229 years of whiskey making and uncover the distinctive fingerprint every technology has left on this iconic spirit by a 40-minute guided expertise. Company will uncover the Beam and Noe households’ wealthy legacy whereas tasting seven distinctive whiskeys, every a fascinating chapter narrating their pioneering journey. From pre-prohibition classics to progressive up to date expressions, this guided exploration lets visitors expertise the evolution of American Whiskey firsthand.
- Knob Creek Tasting Expertise ($25): Embark on a guided tasting expertise that includes Knob Creek’s lauded small-batch bourbons and rye whiskeys. Be taught the secrets and techniques behind Knob Creek’s distinctive growing old course of by a 30-minute guided tour and uncover how every totally different varietal tells its personal story and learn the way the discharge of Knob Creek® was a significant step towards making the small-batch whiskey motion what it’s at this time.
- Jim Beam Tasting Expertise ($20): Journey by the long-lasting expressions of the World’s #1 Bourbon model on this immersive expertise with a curated choice of Jim Beam® expressions, permitting visitors to understand the refined nuances of every bottling. From Jacob Beam’s pre-prohibition roots to the modern-day management of Grasp Distillers Fred and Freddie Noe, this 30-minute guided exploration showcases the evolution of this iconic model.
The Kitchen Desk Restaurant and The Clermont Supper Membership Dinner Collection
The James B. Beam Distilling Co. has launched 2024 dates for the Clermont Supper Membership dinner collection at The Kitchen Desk, the full-service restaurant impressed by the unique Beam household kitchen desk, a spot of storytelling, whiskey sharing and recipes. Company should buy dinner tickets and be a part of Grasp Distillers Fred and Freddie Noe for a night of Beam family-inspired fare, distinctive cocktails, tasting of recent whiskeys and behind-the-scenes barrel tales instantly from the First Household of Bourbon themselves. Dinner particulars and tickets will be discovered right here.
Upcoming Clermont Supper Membership Dates
- Thursday, June 13 – Bardstown Bourbon Assortment™
- Thursday, July 18 – Knob Creek®
- Thursday, August 15 – Bakers® 13
- Thursday, September 12 – Little E-book®
- Thursday, October 17 – Beam Household
- Thursday, November 14 – Distillers’ Share™
- Thursday, December 12 – Vacation Version
Please go to beamdistilling.com for extra details about The James B. Beam Distilling Co. and to buy tickets to any of those experiences. Whereas excursions are restricted to visitors age 21+, visitors of any age can go to the grounds and The Kitchen Desk restaurant.
The James B. Beam Distilling Co. is a perfect location and venue for weddings, company journey and conferences, household gatherings, bachelor(ette) events, birthdays and extra. Inquiries will be made right here.
About The James B. Beam Distilling Co.
Based by America’s first household of bourbon, the James B. Beam Distilling Co. has crafted real American Whiskey since 1795. Its portfolio consists of globally coveted and award-winning whiskey manufacturers together with Jim Beam®, Basil Hayden®, Knob Creek®, Booker’s®, Baker’s®, Little E-book®, Legent®, Outdated Tub®, Outdated Overholt®, Outdated Crow®, and Outdated Grand-Dad®. Sustaining the whiskey traditions of eight generations of household distillers whereas advancing the class by innovation, the Beam household has outlined what American Whiskey could possibly be and ought to be for greater than 225 years. The James B. Beam Distilling Co. crafts American Whiskey with real, high quality substances which are distilled and aged with out compromise at its household distilleries in Clermont, Kentucky.
About Suntory World Spirits
As a world chief in premium spirits, Suntory World Spirits conjures up the brilliance of life, by creating wealthy experiences for individuals, in concord with nature. Identified for its craftsmanship of premium whiskies, together with Jim Beam® and Maker’s Mark®; Japanese whiskies, together with Yamazaki®, Hakushu®, Hibiki® and Toki™; and main Scotch manufacturers together with Laphroaig® and Bowmore®, Suntory World Spirits additionally produces main manufacturers similar to Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world chief in Prepared-To-Drink cocktails, with manufacturers like -196 and On The Rocks™ Premium Cocktails.
A worldwide firm with roughly 6,000 workers in almost 30 nations, Suntory World Spirits is pushed by its core values of Rising for Good, Yatte Minahare and Giving Again to Society. The corporate’s Proof Optimistic sustainability technique consists of formidable targets and investments to drive sustainable change and have a constructive influence on the planet, customers and communities. Headquartered in New York Metropolis, Suntory World Spirits is a subsidiary of Suntory Holdings Restricted of Japan. For extra info, go to www.suntoryglobalspirits.com and www.drinksmart.com.
