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In 2019, The Full Pint as a media outlet was at it’s peak when it comes to content material creation and an influential media outlet. It was that yr that we determined to do 11 beer collabs with 11 completely different beer corporations coast to coast. For years, we have been making an attempt to group up with somebody we admired, Levi Funk, who had simply began Funk Manufacturing facility, a lambic impressed bitter ale mission in Madison Wisconsin. Levi was Luke heat to the concept of doing a bitter ale collab with us, nonetheless he thought this may be the proper alternative to group us up along with his latest mission, Untitled Artwork. We have been stoked to do something with Levi, so we mentioned certain. Then Levi pulled the previous bait and change. “Effectively really, we’re going to do the collab with my associate, Octopi Brewing. And we’re going to do it with the founder Isaac.” In 2019, there was nonetheless numerous grass roots rah rah about what outlined craft beer, and one of many issues that wasn’t so cool on the time was contract brewing. Evidently, we went together with it with an open thoughts. As soon as Jonny and I flew out to Madison, we met with Isaac, and noticed his model new shiny, state-of-the-art brewery. Should you don’t know, Wisconsin oozes with beer tradition. Octopi was no exception. Whereas being a contract brewery, they have been additionally a household pleasant beer vacation spot. They held occasions, beer releases, had meals vehicles and even actions for the children. Each time we visited there; it at all times had an ideal prove. It was my first expertise seeing a craft brewery being loved by common individuals and never beer nerds.
The Full Pint went out and did two in particular person collabs with Untitled Artwork, and each occasions, getting along with Isaac was like getting along with an previous good friend or a member of the family. What caught in my head in our second journey out for our twelfth Anniversary was Isaac’s imaginative and prescient for Octopi. As we have been watching new gear being introduced on-line, he informed us that the craft beer market was being oversaturated, it was more and more tougher to go to market along with his manufacturers and that his greatest plan of action to keep up this profitable endeavor was to pivot to different drinks that could possibly be produced and packaged in the identical location. In that very same go to, I attempted my very first CBD seltzer. I assumed, hmmm, perhaps he’s on to one thing. Take into accout, this was a half yr earlier than the worldwide pandemic.
To learn the information that Octopi Brewing had been acquired by Asahi to deliver the Japanese lager manufacturing to the US didn’t make me unhappy, it made me comfortable. I watch so many individuals that I love swim upstream to hold on to their enterprise, at the price of their household, their financial savings and their sanity. Right here is somebody who is aware of and respects beer, however knew in brief order that his gigantic new beer manufacturing unit wasn’t going to have the return on its funding if he had continued to supply in home and shopper contract beer. Possibly it could have, however perhaps not.
Whereas The Full Pint has been beating on sellouts and craft this and that for a very long time, extra vital than beer itself is ensuring the individuals which can be making the beer we love live a high quality life. That is the absolute best situation. I might not be shock if we don’t see Isaac.
See under the very company press launch from Asahi.
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PRAGUE and WAUNAKEE, Wis., Jan. 5, 2024 /PRNewswire/ — Asahi Europe & Worldwide (AEI), the worldwide department of Asahi Group Holdings, as we speak introduced the acquisition of Octopi Brewing, a number one contract beverage manufacturing and co-packing facility positioned in Waunakee, Wis. The funding represents a big step ahead in accelerating Asahi’s development journey together with its world ambitions for Asahi Tremendous Dry, Japan’s hottest beer, which can now be brewed within the U.S. for the primary time.
A major step ahead in accelerating Asahi’s development journey together with its world ambitions for Asahi Tremendous Dry.
Asahi to Start Brewing Beer in U.S. Via Acquisition of WI-Primarily based Octopi Brewing. North American manufacturing will permit Asahi to develop gross sales in North America whereas lowering distribution-related emissions. The funding represents a big step ahead in accelerating Asahi’s development journey together with its world ambitions for Asahi Tremendous Dry, Japan’s hottest beer, which can now be brewed within the U.S. for the primary time.
Asahi to Start Brewing Beer in U.S. Via Acquisition of WI-Primarily based Octopi Brewing. North American manufacturing will permit Asahi to develop gross sales in North America whereas lowering distribution-related emissions. The funding represents a big step ahead in accelerating Asahi’s development journey together with its world ambitions for Asahi Tremendous Dry, Japan’s hottest beer, which can now be brewed within the U.S. for the primary time.
The addition of a North American manufacturing facility will permit Asahi to develop gross sales within the U.S. and Canada, in addition to supply vital sustainability advantages, together with lowering emissions and supporting Asahi’s ambition to change into carbon impartial throughout its wider provide chain by 2050.
“Native manufacturing in North America has been an ambition of ours for a while due to the advantages it can deliver,” mentioned Paolo Lanzarotti, CEO, Asahi Europe & Worldwide. “With complementary strengths and a shared development mindset, Asahi and Octopi preserve a dedication to creating significant connections with our companions, the communities wherein we function and the planet.”
Octopi Brewing’s fashionable manufacturing facility was constructed from the bottom up in 2014 to make a variety of drinks, together with beer and able to drink merchandise, utilizing state-of-the-art packaging traces that may accommodate a number of sizes and styles of bottles and cans for max flexibility.
Victoria Segebarth, Managing Director, EMEA & Americas at Asahi Europe & Worldwide mentioned, “By making this funding we’re taking a significant step ahead in accelerating the expansion journey of our world manufacturers, increasing consciousness, attain and entry throughout North America by current and new on and off commerce companions”
Over the approaching yr, Octopi will probably be built-in into AEI’s U.S. subsidiary, Asahi Beer USA, and can start manufacturing of key world manufacturers Asahi Tremendous Dry and Kozel for the North American market together with a wider portfolio of manufacturers for distribution and sale in Canada. Octopi will proceed its co-packing operations and its current management group will stay in place underneath Isaac Showaki, President, Octopi Brewing
Asahi can even make investments further capital to assist meet the technical requirements required to supply Asahi Tremendous Dry, underneath the supervision of Japanese brew masters within the U.S. following the identical exacting requirements, recipe and brewing course of utilized in Asahi’s current breweries.
First launched in 1987, Asahi Tremendous Dry is Japan’s #1 bestselling beer and has change into a world icon of recent Japan. Brewed to genuine Japanese requirements utilizing solely the best components and newest know-how, Asahi Tremendous Dry delivers a crisp, clear and fast end that by no means lingers.
Asahi Group Holdings, Ltd., is a world meals and beverage manufacturing chief headquartered in Tokyo with a various portfolio of manufacturers, together with premium beers corresponding to Asahi Tremendous Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch.
About Asahi Europe & Worldwide
Asahi Europe & Worldwide is the worldwide department of Asahi Group Holdings, a world beverage and meals firm listed on the Tokyo Inventory Alternate, Japan. It’s the consequence of years of acquisitions, which allowed Asahi Group Holdings, a conventional Japanese producer of beer, whiskey and a variety of meals merchandise, to ascertain and strengthen its enterprise in Europe and across the globe. As of 2020, the enterprise is established underneath the Asahi Europe & Worldwide group. Constructing on centuries of European brewing heritage, the enterprise runs 19 manufacturing services in 8 nations throughout Europe, and is the custodian of a number of the greatest beer manufacturers on the earth, together with Asahi Tremendous Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel. Inside the Asahi Group, the remit of Asahi Europe and Worldwide can also be to develop and handle all export markets globally, exterior of Japan and Oceania. Masking 90 markets and with over 10,000 passionate colleagues on board, by our shared goal of making significant connections, the enterprise is effectively positioned to encourage individuals all over the world to drink higher.
About Asahi Tremendous Dry
Asahi Tremendous Dry was first created in 1987, redefining the beer class and introducing to the world a brand new style in beer. Right this moment, Asahi Tremendous Dry is Japan’s No.1 beer and we’re proud that our modern model has change into a world icon of progressive Japan. Asahi Tremendous Dry is brewed with precision to the very best high quality requirements, underneath the supervision of Japanese grasp brewers. Our superior brewing strategies ship a dry, crisp style and fast, clear end. We’re always innovating at our brewery to enhance manufacturing know-how and high quality administration. This dedication to progressive brewing will assist us share Asahi Tremendous Dry with the entire world. For extra data, please go to: asahisuperdry.com.
About Octopi Brewing
Octopi Brewing is the premier contract beverage facility within the Midwest. Constructed to cater particularly to the wants of recent beverage shoppers, it’s the quickest rising manufacturing brewery within the Midwest and the fourth largest manufacturing brewery in Wisconsin. Octopi Brewing sends merchandise to 45 states and 5 nations in Europe.
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