Don Julio is promoting limited-edition casks of its iconic Don Julio 1942 which have been aged in Bourbon, Port, Orange Wine, Madeira, and Crémant Barrels
Don Julio is launching its first world cask sale, that includes limited-edition barrels of Don Julio 1942 tequila every with a particular cask end. That is the first-ever launch of limited-edition Don Julio 1942 expressions globally.
The 5 Don Julio 1942 expressions might be crafted by means of an prolonged ending course of using casks that beforehand held Bourbon, Ruby Port, Orange Wine, Madeira Wine, and Crémant. Just one cask of every end might be launched.
“The tradition surrounding agave-based spirits is thrilling, always evolving, and this inaugural Tequila Don Julio 1942 world cask sale demonstrates our dedication to proceed to push the boundaries of what a luxurious tequila expertise could be,” says Sophie Kelly, Senior Vice President of World Tequila and Mezcal Classes at Diageo. “We acknowledge that for a lot of, luxurious tequilas are thought of an extension of 1’s way of life, so we’re assembly the demand for potential consumers and tastemakers to not solely personal an especially uncommon, tremendous luxe-tequila, however to personal a bit of the Tequila Don Julio historical past and legacy.”
The 5 limited-edition expressions have been chosen to enrich the Don Julio 1942 tasting notes. The Crémant Cask End introduces floral and citrus notes, whereas the Orange Wine Cask End imparts tea and candy spices. The Ruby Port Cask End gives a mixture of cinnamon and darkish chocolate, the Madeira Wine Cask End brings the opulence of toffee and spices, and the Ex-Bourbon Double Charred Cask End deepens the heat of the tequila with toasted oak and caramelized banana notes.
Restricted-edition bottles have been created for the Tequila Don Julio 1942 Cask End launch and might be individually numbered, that includes a gold-embossed icon that’s emblematic of the origins for the 5 particular cask finishes. These icons might be displayed on a vibrant, blue-colored Tequila Don Julio 1942 bottle which maintains the model’s iconic form.
“We’re excited to announce the partnership between Tequila Don Julio and BlockBar for the discharge of its inaugural limited-edition world cask sale,” says BlockBar’s Jamie Ritchie. “Tequila Don Julio is synonymous with high quality and innovation, and this collaboration is testomony to that. With one full cask every of 5, bespoke 1942 finishes, we’re excited to showcase the distinctive craftsmanship and revolutionary spirit that outline each Tequila Don Julio and BlockBar. We invite tequila lovers worldwide to take part in our on-line public sale to change into one of many world’s first house owners of a Tequila Don Julio 1942 cask end expression.”
The Tequila Don Julio 1942 Cask End Launch – 2024 public sale is now stay on BlockBar, with every end representing its personal lot. The beginning bid for every cask is $35,000, and people can take part by making a BlockBar account earlier than the public sale closes at 10 a.m. EST on June 20, 2024.
Tequila Don Julio will retailer all 5 casks at its Mexico distillery till bottling which can happen between December 2024 and March 2025. Homeowners can promote or reward every cask NFT, representing the equal of the complete cask of the tequila. At bottling, the cask NFTs will every convert to 40 NFTs that can be gifted or offered, representing possession of 40 instances of six 750ml bottles. These bottles might be saved by BlockBar and might be out there for redemption globally by June 2025.
To get in on the bidding, head over to BlockBar.
In January, Don Julio paired with Mexican singer-songwriter Christian Nodal for the launch of Alma Miel tequila.
