Eatertainment idea Punch Bowl Social has partnered with Aperol this summer time on a sequence of patio pop-up bars. Through the pop-ups, which is able to run by means of September, every of the seven taking part Punch Bowl Social patios might be remodeled with photograph ops, garden video games and different Aperol-branded facilities to offer company loads of Instagrammable moments. And naturally, Spritz cocktails.
The patio pop-ups characteristic three new Spritzes, every priced at $12: the traditional Aperol Spritz, made with the signature orange aperitivo, prosecco and Fever Tree membership soda; the Day Tripper, with Espolòn Reposado tequila, orange, honey and prosecco; and the 7-10 Cut up, with Skyy citrus vodka, Fever Tree glowing cucumber, pineapple and lemon. The summer time Spritz menu options spirits from Campari — Aperol’s mum or dad firm —and mixers from Fever Tree, says Punch Bowl Social’s chief advertising officer Jencey Keeton.
Punch Bowl Social areas taking part within the pop-ups embody Arlington, VA; Atlanta; Austin; Chicago; Cleveland, OH; Denver; and Sacramento, CA. “We checked out completely different markets and wished to verify we have been activating throughout the U.S,” Keeton says.
The corporate needed to be inventive with a few of the distinctive areas. For example, Austin Area in Texas doesn’t have a patio, Keeton says, “so we’re setting up a pretend inside patio.” The Chicago location — housed in a former laundromat —is the largest activation, she notes: “We’re taking up your complete downstairs bar.”
Based in 2012, Denver-based Punch Bowl Social presently operates 14 items, with extra on the best way. Places supply scratch-made meals, craft cocktails, an array of social gaming and music in eclectic and creatively designed areas.
