Oh, Lambrusco: the deep pink Italian glowing wine that, by most accounts, hit its reputation peak roughly 40 years in the past. Nevertheless, in current reminiscence, many have speculated that Lambrusco will make a comeback, pointing to America’s love affair with all issues Italian and the class’s versatility as an any-occasion wine. However we’ve but to see it.
Might deft advertising and marketing and branding be sufficient for Lambrusco to take pleasure in one other period of stateside glory days, or does it merely straddle too many common wine types to actually stand out?
On this episode of the “VinePair Podcast,” Joanna and Zach talk about Lambrusco — as soon as America’s hottest imported wine. Can it reemerge as an unlikely favourite as each chilled pink wines and glowing wines are on the rise, and because the nation’s love for cured meats, cheeses, and all issues Italian exhibits no indicators of waning? Or can one thing that was as soon as so common, then unpopular, by no means be cool once more? Tune in for extra.
Zach is studying: A Decade In, Cadet Wine + Beer Stays the Vanguard of Downtown Napa’s Evolution
Joanna is consuming: On ‘Actual American Beer,’ a Actual American Bummer
