The annual initiative will develop to different cities within the US, in addition to globally, with localised activations in 2025 as a part of Worldwide Bartender Week.
New York Bartender Week can be half client pageant, half tourism initiative and half academic commerce symposium, and honour the bar commerce in New York Metropolis and throughout New York State.
BREAKDOWN
Customers:
All through the week, bars throughout New York Metropolis and New York State will have interaction in a week-long promotion celebrating the state’s bar tradition.
Past New York Metropolis, activations will happen in Albany, Babylon, Binghamton, Brookhaven, Buffalo, Hempstead, Islip, Ithaca, Mount Vernon, New Rochelle, Niagara Falls, Oyster Bay, Rochester, Rye, Saratoga Springs, Schenectady, Southampton, Syracuse, Utica, White Plains and Yonkers amongst others.
Friends can go to these native bars throughout the state to have cocktails tributing the Empire State, which goals to additionally present income increase for these bars.
Bartenders from collaborating bars, eating places and motels will create a cocktail that highlights at the very least one native ingredient, together with spirits and modifiers, produced in New York State.
Producers in New York State have a chance to attach with bars, eating places and motels throughout the nation throughout New York Bartender Week.
Commerce & Media:
New York Bartender Week will kick off with a gala occasion, that includes prime bars from New York Metropolis, New York State and across the globe.
This invitation-only gathering will showcase one of the best of the bartending world, with every collaborating bar serving drinks celebrating New York State.
Through the week on Wednesday, November 20 there can be a full day of ticketed seminars and panels led by each distinguished journalists and trade consultants.
The main focus can be on the way forward for the bar trade, the central function of tourism for New York Metropolis and New York State, in addition to the rise of the state’s spirits and drinks.
“Excellence in Storytelling Awards” – Sunday, November 24
New York Bartender Week will culminate with the Excellence in Storytelling Awards ceremony. These awards invite bartenders, bar backs, bar/restaurant homeowners and hoteliers to share their private experiences by brief essays highlighting how they turned a part of the trade and the constructive affect they’ve made on others.
A panel of acclaimed journalists will decide these narratives for his or her inspirational energy, with the finalists introduced on Tuesday, October 15, 2024.
Award Classes
- Finest Bar Common Supervisor Story
- Finest Restaurant Proprietor Story
- Finest Beverage Director Story
- Finest Lodge Common Supervisor Story
- Finest Lodge F&B Director Story
“To have a good time our company’s twentieth anniversary, as proud New Yorkers we determined to launch New York Bartender Week to point out our love for our metropolis and state,” stated Hanna Lee, president & founder, Hanna Lee Communications. “This annual occasion will encourage New Yorkers and guests alike to develop their journey locations and discover the superb hospitality scene throughout all of New York State.
“We may also encourage shoppers to go to their favourite native bars and assist their beloved bartenders and bar groups. Our mission is to carry bars, tourism and financial improvement collectively to highlight our great state and the individuals who make it particular. Additionally it is to salute bartending as a noble profession path and have a good time its craft.”
Michael Anstendig, editor in chief, Hanna Lee Communications, added: “Via our ‘Excellence in Storytelling Awards,’ we wish to acknowledge those that make our group a lot extra spirited and important. We may also salute the unbelievable work of journalists who cowl our trade and convey these compelling sagas to the broader basic public.”
GLOBAL EXPANSION
Worldwide Bartender Week
New York Bartender Week will develop to different US cities and globally in 2025. Hanna Lee Communications will share the programming of New York Bartender Week, together with the week-long client promotion, academic symposium and “Excellence in Storytelling Awards.” Along with these native and world companions, the mission is to spur tourism and native financial improvement.
US nationwide and Worldwide Bartender Week confirmed companions embrace:
US
- D.C. Bartender Week – Deke Dunne, Allegory (Washington, D.C.)
- Knoxville Bartender Week – Jessica King & Aaron Thompson, Brother Wolf (Knoxville, Tenn.)
- New Mexico Bartender Week – Kate Gerwin, Blissful Accidents (Albuquerque, N.M.)
International
- Colombia Bartender Week – Jean Trinh, Alquímico (Cartagena, Colombia)
- India Bartender Week – Yangdup Lama & Minakshi Singh, Sidecar (New Delhi, India)
- Kenya Bartender Week – Richie Barrow & Kelvin Thairu, Hero (Nairobi, Kenya)
- Philippines Bartender Week – Richie Cruz, bar marketing consultant and an HLC International Bartender Scholarship recipient (Manila, Philippines)
