(CLEVELAND, OH) – Nice Lakes Brewing Co. (GLBC) declares its distribution enlargement into Massachusetts and Rhode Island with Atlantic Beverage.
The brewery started its market launch on July 19, at the side of the discharge of seasonal Oktoberfest in cans and draft. Along with the autumn favourite, the brewery’s entry into the market consists of new 2024 manufacturers Juicy Vibacious Double IPA and Strawberry Pineapple Wheat in cans, and Midwest IPA in cans and draft. The launch will likely be supported by a number of kickoff occasions and promotions.
In 2023, the brewery accomplished its New York state footprint by increasing into New York Metropolis. Massachusetts and Rhode Island characterize the newest in GLBC’s strategically increasing East Coast footprint. “Nice Lakes has had a gradual presence in Pennsylvania and New York for dozens of years and it was excessive time we gave the residents of Massachusetts the possibility to drink Nice Lakes,” stated Chris Brown, GLBC Interim Co-CEO. “For a few years coming into new markets was stifled by brewing capability limitations from August to December. My counterpart Interim Co-CEO Steven Pauwels has been in a position to improve and streamline our brewing processes in an ageing facility, permitting us the chance so as to add just a few extra choose states. Wegman’s was additionally a driving power so we may full their footprint to have the ability to program throughout their community.”
The brewery has partnered with Holliston-based Atlantic Beverage. “Our gross sales management did a deep dive and a number of surveys out there and Atlantic Beverage persistently had the very best rankings for execution and customer support, together with a considerate launch plan on bringing Nice Lakes to Massachusetts and Rhode Island that aligned with our expectations. The beer enterprise remains to be a relationship enterprise and Atlantic exudes that angle. The Atlantic workforce is a gaggle we’d like to have a beer with after an incredible day promoting Nice Lakes out there,” stated Brown.
Prospects can anticipate finding GLBC’s Oktoberfest, Eliot Ness Amber Lager, Midwest IPA, Juicy Vibacious Double IPA, and Strawberry Pineapple Wheat upon launch.
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About Nice Lakes Brewing Co.:
Nice Lakes Brewing Co. (GLBC) is Ohio’s unique craft brewery, based in 1988 by brothers Patrick and Daniel Conway in Cleveland, Ohio. GLBC is unbiased and employee-owned, and serves 16 states and Washington, D.C. with its award-winning portfolio of contemporary, flavorful, and revolutionary crafted drinks together with Vibacious® Double IPA, Midwest IPA, Dortmunder Gold® Lager, and a sturdy number of seasonal and restricted launch choices. Be taught extra at greatlakesbrewing.com.
