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Greenwashing is a actuality in lots of fields of endeavour today. There’s cash in showing to be clear and inexperienced. However how can we inform if the claims wineries make are true?
Sustainable Winegrowing Australia is a “voluntary nationwide sustainability program for grapegrowers and winemakers, measuring, reporting and inspiring greatest practices in vineyards and wineries,” because it defines itself.
This system is run by the Australian Wine Analysis Institute with governance, endorsement and lively help from Australian Grape & Wine and Wine Australia.
Began in 2019, SWA now has greater than 1,400 grapegrower and winemaker members throughout Australia. Within the 18 months to final December, 50% of the members had been licensed.
Licensed members embody Yalumba/Hill Smith Household Estates, Seppeltsfield, Pikes, Handpicked Wines, Stanton & Killeen, Mount Langi Ghiran Vineyards, Xanadu, Balnaves, Rymill, Penley Property, Raidis Property and others.
Chandon Australia has been a member of SWA since its launch and is at present working in direction of licensed standing. Yarra Yering, The Actual Overview Vineyard of the 12 months 2024, is a winery and vineyard member however not as but licensed.
There are separate certifications for wineries and vineyards.
The variety of high-level wine producers actively concerned provides the scheme credibility, however what hurdles have they got to leap over to be licensed?
An audit have to be carried out each three years for certification. Who conducts the audits?
Freshcare Certification is the usual, and there’s an inventory of third-party certification our bodies on the web site who perform the inspections. They’re ACO Certification Ltd, AUS-QUAL Pty Ltd, BSI Group ANZ Pty Ltd, Intertek SAI International Pty Ltd, Merieux NutriSciences Certification, NASAA Licensed Natural (NCO), Sci Qual Worldwide Pty Ltd, and SGS Australia Pty Ltd.
Winemakers could promote their membership and certification on their packaging. The brand (they name it a ‘belief mark’) is a map of Australia encircled by the phrases ‘Sustainable Winegrowing Australia licensed’.
This system is run by the Australian Wine Analysis Institute with governance, endorsement and lively help from Australian Grape & Wine and Wine Australia.
Earlier this 12 months, SWA launched its newest Affect Report, which stated:
“As shoppers more and more issue the setting and planet into their buy choices, a current examine confirmed that greater than half of normal wine drinkers across the globe say they solely belief the sustainability of wines if they’ve an official certification*. A visual belief mark subsequently offers confidence that the wine’s claims are validated and might help alleviate any issues about greenwashing.”
For extra info go to the Sustainable Winegrowing web site.
*IWSR Drinks Market Evaluation, “SOLA Report”, February 2024
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