Wine Australia and New Zealand Winegrowers be a part of forces for a commerce tasting within the UK. Wine Australia
Since 1982 New Zealand Winegrowers has held its fashionable annual commerce tasting, whereas Wine Australia has held an identical occasion since 1986. Now, for the primary time ever the 2 international locations will mix forces to co-run an annual occasion.
“There’s a synergy between the 2 international locations, the wines are complementary and it helps consumers juggle busy schedules.” – Mark Stephenson
The collaboration follows a profitable joint Australia and New Zealand masterclass in Manchester in June in addition to commerce and shopper tastings in Copenhagen and Stockholm in October 2023.
Mark Stephenson, director at retailer Grape and Grain, known as the occasion in Manchester successful and a ‘incredible initiative’.
“Wine Australia and New Zealand Winegrowers becoming a member of forces is nice information for the commerce,” he stated.
“It was an absolute delight tasting wines from each international locations below one roof in Manchester. There’s a synergy between the 2 international locations, the wines are complementary and it helps consumers juggle busy schedules.”
The primary joint Australia and New Zealand tastings within the UK will happen at Lindley Corridor, at The Royal Horticultural Halls in London on 30 January 2025, and The Balmoral in Edinburgh on 4 February 2025. They are going to join wineries and importers with commerce and media from throughout the UK and Europe.
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