Tuesday, January 14, 2025
spot_img

Beyoncé enters spirits world with Moët Hennessy partnership – Drinks Worldwide

[ad_1]

Made in creation with Dr. Invoice Lumsden, the product comes after years within the making as Knowles-Carter, a Japanese whisky fanatic, sought out Moët Hennessy to assist create a flavour profile that displays her whiskey preferences. 

“I’ve all the time been drawn to the facility and confidence I really feel when ingesting high quality whiskey and needed to ask extra individuals to expertise that feeling,” says Knowles-Carter. 

“Once I found that my great-grandfather had been a moonshine man, it felt like my love for whiskey was fated. SirDavis is a approach for me to pay homage to him, uniting us by way of a brand new shared legacy,” Knowles-Carter continued.  

SirDavis is known as in honour of Davis Hogue, Knowles-Carter’s paternal great-grandfather, who was a farmer and a moonshiner within the American south throughout Prohibition. 

Regarded for his work on Scotch whisky manufacturers Glenmorangie and Ardbeg, Lumsden chosen the model’s mash invoice, composed of 51% rye and 49% malted barley. 

“With SirDavis, we seemed to problem the class norms and provide one thing new within the area,” mentioned Lumsden. “The distinctive grain choice and weird secondary maturation in sherry casks helped us obtain a signature profile utterly distinctive to SirDavis, one in all daring sophistication.” 

In one other nod to Knowles-Carter’s southern heritage, the whiskey is completed, blended and bottled in her residence state of Texas. 

In contrast to different acquired manufacturers, SirDavis can be Moët Hennessy’s first spirits model developed completely internally by Moët Hennessy in the USA. SirDavis is headquartered out of Houston, Texas.

The discharge retails for £79 and is offered for pre-order by way of SirDavis.com. It is going to be obtainable at retail throughout the UK in addition to in choose airports and shops throughout the US, Paris, and Tokyo as of September 2024.

[ad_2]

Related Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -spot_img

Latest Articles