Because the gamers hit the courts for the U.S. Open, the USTA Billie Jean King Nationwide Tennis Heart prepares to serve the Gray Goose Honey Deuce cocktails, and many them. The 2023 US Open broke earlier previous gross sales data with greater than 450,000 complete cocktails bought all through the two-week occasion.
Gray Goose might even see a fair greater increase at this yr’s Open, because of a brand new partnership with tennis star Frances Tiafoe. A marketing campaign that kicks off Aug. 22 features a new content material sequence directed by Max Bartick with three 15-second movies and one longer kind video that includes Tiafoe.
A distinguished outside advert spot in Occasions Sq. and extra property that highlight the Honey Deuce on Uber and throughout on-line video and linear TV will help the marketing campaign.
What began the Honey Deuce phenomenon? U.S. Open sponsor Gray Goose in 2006 tasked restaurateur Nick Mautone with making a specialty cocktail for the occasion. The mix of Gray Goose, Chambord raspberry liqueur and recent lemonade was successful. It’s refreshing throughout a late summer time match, in addition to fairly, because of the pink hue and the eye-catching garnish of 4 honeydew melon balls on toothpick that seem like little tennis balls.
The model vodka has bought greater than 2.25 million Gray Goose Honey Deuces since introducing the drink on the 2007 US Open. Gray Goose may have branded cocktail bars in 4 areas on-site on the USTA Billie Jean King Nationwide Tennis Heart this yr: the Meals Village, Grandstand Stadium, Louis Armstrong Stadium’s concourse and the promenade degree of Arthur Ashe Stadium.
