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Moët Hennessy and Beyoncé Knowles-Carter Launch Groundbreaking New Whisky – SirDavis
The award-winning spirit affords a brand new, sudden tackle American whisky
AUGUST 20, 2024 – Moët Hennessy, a subsidiary of LVMH, has joined forces with Beyoncé Knowles-Carter to create SirDavis, a groundbreaking new whisky. The primary-of-its-kind three way partnership displays a shared imaginative and prescient between Knowles-Carter and Moët Hennessy, two vanguards of tradition and craft, round the way forward for American whisky.
This distinctive product was years within the making after Knowles-Carter, a Japanese whisky fanatic, sought out Moët Hennessy to assist craft a one-of-a-kind taste profile that mirrored her whisky very best. In the meantime, Moët Hennessy had been exploring methods to deepen its presence within the American whisky market, making the timing kismet for a partnership between the world-leading luxurious group and Knowles-Carter.
“I’ve at all times been drawn to the ability and confidence I really feel when ingesting high quality whisky and wished to ask extra individuals to expertise that feeling,” says SirDavis Founder Beyoncé Knowles-Carter. “After I found that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a method for me to pay homage to him, uniting us by means of a brand new shared legacy. In partnering with Moët Hennessy, we’ve got crafted a scrumptious American whisky that respects custom but additionally empowers individuals to expertise one thing new and distinctive within the class. You may style it higher than I may ever let you know — welcome, SirDavis.”
SirDavis is known as in honor of Davis Hogue, Knowles-Carter’s paternal great-grandfather, who was a farmer and a moonshiner within the American South throughout Prohibition. He stashed whisky bottles within the empty knots of cedar timber for buddies and kin to search out and revel in. For Knowles-Carter, it was this discovery that made the thought of making a whisky model really feel predestined. 4 generations later, the legacy involves life – reasonably than hidden within the timber, bottles of SirDavis proudly grace the highest cabinets of wonderful purveyors of spirits world wide.
“SirDavis just isn’t solely a revelatory and distinctive American Whisky, which we’re very happy with. It’s also a testomony of the unwavering dedication to craftsmanship, heritage and innovation shared by LVMH and Beyoncé Knowles-Carter,” stated Bernard Arnault, Chairman and Chief Government Officer of LVMH.
Moët Hennessy tapped Dr. Invoice Lumsden, one of many world’s most awarded and extremely regarded Grasp Distillers for his work on Scotch whisky manufacturers Glenmorangie and Ardbeg, to guide on whisky creation.
Lumsden chosen the model’s bespoke mash invoice — one of many rarest new choices on this planet of American whisky composed of 51% rye and 49% malted barley — to function the spine of the liquid. Lumsden then mixed conventional whisky-making strategies to impart a sublime mouthfeel and texture harking back to Japanese and Scotch whiskies, whereas retaining the strong and deep flavors typical of basic American rye.
“With SirDavis, we regarded to problem the class norms and provide one thing new within the house,” stated Lumsden. “The distinctive grain choice and strange secondary maturation in sherry casks helped us obtain a signature profile utterly distinctive to SirDavis, one in every of daring sophistication.”
Moët Hennessy and Knowles-Carter’s shared dedication to excellence was key to the partnership and the product. To validate SirDavis’s high quality, the liquid was anonymously submitted to quite a few prestigious spirits competitions previous to launch. SirDavis received Greatest In Class for American Whiskey from the 2023 SIP
Awards, outperforming over 100 different entries within the class. Awarded to just one model per class, this award is reserved for premium spirits receiving scores within the pinnacle of their respective classes and is SIP’s highest acclaim from shopper judges. Different notable scores embrace a Gold Medal (95 factors) from the 2023 New York Worldwide Spirits Competitors and a 93-point ranking from the 2023 Final Spirits Problem.
Knowles-Carter additionally lent her visionary creative path to the model’s bottle design – a tall, eye-catching bottle with intentional design parts that make the vessel an unmistakable beacon of luxurious.
The SirDavis bottle is placing and clear, with ribbed glass that fantastically catches gentle and highlights the liquid. It additionally encompasses a black medallion with a regal bronzed horse, emblematic of power and respect and symbolizing Knowles-Carter’s Texas roots.
In one other nod to Knowles-Carter’s Southern heritage, the whisky is completed, blended and bottled in her house state of Texas. In contrast to different acquired manufacturers, SirDavis additionally makes historical past as Moët Hennessy’s first spirits model developed completely internally by Moët Hennessy in the US. SirDavis is headquartered out of Houston, Texas.
SirDavis retails for £79 and is offered for pre-order by way of SirDavis.com. Product will probably be obtainable at retail throughout the U.Okay in addition to in choose airports (LAX/JFK/SFO) and shops throughout the U.S, Paris, and Tokyo in September 2024.
ABOUT SIRDAVIS AMERICAN WHISKY
A primary-of-its-kind three way partnership, SirDavis displays a shared imaginative and prescient between Moët Hennessy and Beyoncé Knowles-Carter round the way forward for American whisky. With a particular style profile that delights each seasoned whisky connoisseurs and new fanatics, SirDavis is on a mission to redefine the class and invite new customers to really feel welcome to take part on this planet of luxurious whisky.
Crafted with Moet Hennessy’s personal five-time Worldwide Whisky Competitors Grasp Distiller of the 12 months Dr. Invoice Lumsden, SirDavis affords a one-of-a-kind style profile that redefines the style of American whisky with inspiration from Japanese and Scottish kinds. In an evolution from class norms, the SirDavis mash invoice consists of 51% rye and a noteworthy 49% barley. The spirit’s secondary maturation in sherry casks resulted in its silky, subtle profile with layers of darkish crimson fruits and spices like clove and cinnamon. This duality of rounding out rye’s characteristically spicy notes with structured flavors of juicy crimson fruit affords a wholly new interpretation of this spirit, appropriate for connoisseurs and newcomers alike. The award-winning liquid obtained Platinum and was named Greatest In Class by the 2023 SIP Awards, 95 factors and Gold from the 2023 New York Worldwide Spirits Competitors, and 93 factors from the 2023 Final Spirits Problem. SirDavis is completed, blended and bottled in Knowles-Carter’s house state of Texas.
Observe SirDavis on:
ABOUT MOËT HENNESSY
Moët Hennessy is the wine and spirits division of LVMH, which additionally owns famend wine estates by means of “LVMH Vins d’Exceptions.” Moët Hennessy is a gaggle of twenty-seven Maisons, internationally acknowledged for the richness of their terroirs, the standard of their merchandise and the craftsmanship with which they’re created. For a few years, Moët Hennessy has been dedicated to its environmental and social program, Residing Soils Residing Collectively.
Ao Yun, Ardbeg, Armand de Brignac, Belvedere, Bodega Numanthia, Chandon, Château d’Esclans, Château Galoupet, Cheval des Andes, Clos19, Cloudy Bay, Cravan, Dom Pérignon, Eminente, Glenmorangie, Hennessy, Joseph Phelps Vineyards, Krug, Mercier, Minuty, Moët & Chandon, Newton, Ruinart, Terrazas de los Andes, Veuve Clicquot, Volcán de mi Tierra, Woodinville.
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