BOOKER’S BOURBON ANNOUNCES ‘THE RESERVES’, AN ANNUAL SERIES OF LIMITED-EDITION RELEASES, CELEBRATING BOOKER NOE’S LEGACY
Booker’s Bourbon ‘The Reserves’ is the Model’s First Innovation in Extra Than 5 Years
Clermont, Kentucky (August 29, 2024) – Immediately, The James B. Beam Distilling Co. and Freddie Noe, 8th Era Grasp Distiller, are proud to announce the primary innovation coming from Booker’s Bourbon since 2019 – Booker’s Bourbon ‘The Reserves’. The 2024 expression is the primary of a brand new, annual limited-release collection by Freddie Noe to commemorate his grandaddy, 6th Era Grasp Distiller Booker Noe, and his contributions to the bourbon world. Booker and Freddie Noe are American Whiskey trailblazers and Booker’s Bourbon ‘The Reserves’ honors Booker’s legacy by making a full-flavored American Whiskey impressed by how Freddie believes his grandfather can be making whiskey in modern-day.
The primary launch of ‘The Reserves’ is an 8 to 14-year-old mix that Booker’s Bourbon drinkers will acknowledge and proceed to take pleasure in. All the time uncut and unfiltered, at all times cask power, and at all times pulled from the middle reduce within the warehouse – simply as Booker envisioned when he created his Small Batch Bourbon Assortment and perpetually modified the American Whiskey class. Nevertheless, in lots of different methods, ‘The Reserves’ is one thing fully new; because of the shortage of the barrels, it’s launched in smaller portions than the 4 yearly Booker’s Batches and makes use of fewer, and older, barrels within the mix to attain a layered and sophisticated taste profile.
“I created ‘The Reserves’ collection to commemorate my grandaddy Booker,” shared Freddie Noe, 8th Era Grasp Distiller of the Fred B. Noe Distillery. “Liquid like this may take some time to search out, however after I do, it feels just like the Huge Man himself picked them out. It’s simply the form of Bourbon I consider my grandaddy can be making if he have been nonetheless alive with us now.”
The 2024 launch spans eight manufacturing dates and eight totally different warehouses, these barrels have been aged as follows:
- 8 Years, 2 Months, 12 Days on the 4th ground of warehouse G
- 8 Years, 5 Months, 19 Days on the fifth ground of warehouse I
- 8 Years, 5 Months, 20 Days on the fifth ground of warehouse Z
- 9 Years, 2 Months, 3 Days on the fifth ground of warehouse Q
- 9 Years, 2 Months, 4 Days on the sixth ground of warehouse J
- 9 Years, 5 Months, 18 Days on the seventh ground of warehouse H
- 10 Years, 3 Months, 2 Days on the 4th ground of warehouse X
- 14 Years, 4 Months, 16 Days on the sixth ground of warehouse I
Booker’s Bourbon is impressed by and named after, 6th Era Grasp Distiller, Booker Noe, who was recognized to have grown up on the distillery, within the coronary heart of Kentucky. Freddie launched Booker’s Bourbon to pay homage to his grandfather, the founding father of the “small batch” bourbon class. All Booker’s expressions are bottled uncut and unfiltered with liquid coming from the middle of the rackhouse the place the temperature and humidity stars align the create the deepest and most intense flavors.
Booker’s Bourbon ‘The Reserves’ 2024 Restricted Version Bourbon might be obtainable in extraordinarily restricted portions nationwide throughout the U.S. and in-store. For real-time details about Booker’s Bourbon comply with alongside on Instagram @BeamDistilling and www.beamdistilling.com.
BOOKER’S BOURBON ‘THE RESERVES’ 2024 LIMITED EDITION BOURBON | 125.9 PROOF | SRP: $129.99
NOSE: Notes of dried fruit and nuanced brown sugar sweetness
TASTE: Complicated wealthy vanilla with hints of charred oak
FINISH: Full bodied with lengthy and lingering notes of baking spice
About Booker’s® Bourbon
Booker’s® Bourbon was impressed by a 200-year-old household custom and got here to life when Booker Noe chosen the primary bottles of Booker’s as vacation items for his family and friends. With its prompt recognition inside Noe’s shut circle, Booker’s Bourbon was quickly after bottled and made obtainable on cabinets for everybody to take pleasure in. Booker’s Bourbon is likely one of the solely bourbons bottled straight-from-the-barrel at its pure proof, which varies from batch to batch. It’s crafted in small batches and aged for six to eight years in charred oak barrels, that are saved within the heart of the rack home. Immediately, Fred Noe personally tastes and selects each batch of Booker’s Bourbon to make sure each bottle incorporates a sturdy, full-bodied whiskey that has a style, aroma and proof that matches Booker’s whiskey choice.
About Suntory World Spirits
As a world chief in premium spirits, Suntory World Spirits conjures up the brilliance of life by delivering nice shopper experiences via its world-class portfolio of manufacturers. Identified for its craftsmanship of premium whiskies, together with Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, together with Yamazaki®, Hakushu®, Hibiki® and Toki™; and main Scotch manufacturers together with Instructor’s, Laphroaig® and Bowmore®, Suntory World Spirits additionally produces main manufacturers resembling Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Membership® whisky, and is a world chief in ready-to-drink cocktails, with manufacturers like -196 and On The Rocks™ Premium Cocktails.
A world firm with roughly 6,000 staff in additional than 30 international locations, considered one of Suntory World Spirits’ core values is Rising for Good and thru its Proof Optimistic sustainability technique, the corporate has dedicated to formidable targets and investments to advertise environmental sustainability in its operations, guarantee the corporate has a optimistic impression on the communities the place staff dwell and work, and applications to teach and inform customers to make the appropriate private decisions about consuming. Headquartered in New York Metropolis, Suntory World Spirits is a subsidiary of Suntory Holdings Restricted of Japan. For extra info on Suntory World Spirits, its manufacturers, and its dedication to social accountability, please go to www.suntoryglobalspirits.com.
