WineGB is asking on the federal government to offer further help to advertise the expansion of GB wine gross sales abroad by way of exports. The share of gross sales from export has doubled in two years from 4% in 2021 to eight% in 2023.
Presently, British wines are exported to 45 international locations, with the biggest markets being Norway, Japan, the US, Sweden, Finland, Denmark, Switzerland, the Netherlands, Hong Kong and South Korea. Notably, gross sales of English nonetheless and glowing wines in Norway have surged by 33% over the previous 12 months. Based on figures from Norwegian alcohol monopoly Vinmonopolet, gross sales elevated by 21,551 litres, reaching a complete of 87,318 litres.
WineGB is pushing for stronger partnerships with the Division for Enterprise and Commerce (DBT) and the GREAT marketing campaign, as outlined in its Manifesto for Progress. The commerce physique emphasises that no new wine-producing area has established itself within the world export market with out important authorities backing. WineGB is eager to work intently with Jonathan Reynolds MP, secretary of state for the DBT, to speed up the expansion of British wine exports.
To degree the enjoying subject for English and Welsh wines in worldwide markets, WineGB has proposed 5 key actions:
1. Showcasing English and Welsh wines in 20 to 30 main cities worldwide
2. Enhancing grant funding, export financing, and help for bodily distribution at abroad occasions
3. Bettering commerce entry to European markets
4. Increasing the UK’s gastro-diplomacy efforts by way of its world community; and
5. Helping exporters with higher entry to correct and up-to-date export knowledge
