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Bangkok’s wine scene has remodeled dramatically over the previous few years, evolving from a comparatively area of interest curiosity to a vibrant and complicated market. This progress may be seen within the ever-improving vary of wines, and the data and curiosity of the town’s wine lovers. Joey Luo, one in every of our Non-public Account Managers, tells us extra about this thriving scene.
I’m initially from Chengdu in China’s Sichuan province, a vibrant metropolis famend for its pandas, culinary delights and baijiu [grain spirit]. I grew up with wonderful alcohol within the residence, and it was right here the place I developed an appreciation for high quality and complexity.
This lifelong ardour led me to Berry Bros. & Rudd in 2015, beginning my profession within the Hong Kong workplace. The native wine scene was flourishing on the time, booming after the removing of wine taxes in 2008. The market there developed a profound understanding of wines, with a specific deal with Bordeaux and Italian areas, which finally expanded to incorporate Burgundy and Champagne. This dynamic setting gave me a strong understanding of the wonderful wine market.
Quick ahead three years, and I relocated to Bangkok with my household. Thailand’s capital, on the time, was nonetheless residence to a comparatively area of interest wine scene in comparison with the dominant beer market. Having stated that, there was a noticeable curiosity in pure wines, which appealed to customers on account of their enjoyable label designs and modest costs.
Over the previous 5 years, I’ve witnessed a major shift in ingesting developments in Bangkok. The native wine group has grown, pushed by the efforts of wine retailers who’ve actively promoted wine tradition via occasions and teaching programs. This concerted effort has resulted in a extra educated and curious shopper base, desirous to discover and recognize wonderful wines.
One of the thrilling facets of Bangkok’s evolving wine scene is the range of tastes amongst native drinkers. Whereas there may be nonetheless a powerful appreciation for well-known Bordeaux labels and high Burgundy wines, there may be additionally a burgeoning curiosity in Grower Champagne and German wines. These wines not solely swimsuit the native local weather but in addition pair superbly with the varied flavors of Thai delicacies.
Partaking with native wine lovers has been extremely rewarding. Their curiosity and openness to new experiences replicate a broader pattern in the direction of a extra subtle and knowledgeable wine tradition in Bangkok. This shift can be evident within the rising reputation of wine occasions and tastings, which give alternatives for customers to broaden their data and palate.
Berry Bros. & Rudd has actively participated in fostering this rising wine tradition in Bangkok. Since we got here out of the pandemic, we’ve had the pleasure of internet hosting occasions once more, to introduce ourselves to native wine drinkers and share our ardour for wonderful wines. These occasions haven’t solely helped us join with the group however have additionally contributed to the broader appreciation and understanding of high-quality wines. Trying forward, we’re excited to get to know the Bangkok wine group much more, and encourage new drinkers to affix us on this rising motion.
The transformation of Bangkok’s wine scene is a testomony to the town’s evolving tastes and the tireless efforts of these passionately advocating for wine tradition. I’m proud to be a part of this thrilling journey. As we glance to the longer term, we stay dedicated to fostering a vibrant and knowledgeable wine group in Bangkok, one which continues to discover, recognize, and rejoice the world of wonderful wines.
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