One other day, one other non-alcoholic (NA) model acquisition. This time it’s LVMH, and it simply purchased a 30 % stake in a reasonably costly line of NA French glowing wines that embody a “2022 classic cuvée” that retails for $119 a bottle. Higher but, the grapes used aren’t even from the Champagne area. Are these wines only for individuals who need to performatively be sober? Is there an precise demand for dear booze-free bubbles? Or is that this only a PR transfer by LVMH to point out that it’s tapped into the rising NA market?
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach discuss LVMH’s current minority funding within the shockingly costly French Bloom line of non-alcoholic French glowing wines; who the marketplace for $100-plus non-alcoholic glowing wine even is; and why LVMH doesn’t need to enter this class with its personal manufacturers. Tune in for extra.
Joanna is studying: Blood, Wine, and Ziti: The Starring Position of Meals and Drinks in ‘The Sopranos’
Adam is studying: Are Airports About to Begin Proscribing Your Drinks?
Zach is consuming: When Did Wasabi Change into Iceland’s Hottest Cocktail Ingredient?
