The Home of Suntory Unveils the Oldest Blended Whisky in Model Historical past, a Mix from all Three Suntory Distilleries – Hibiki 40 12 months Previous
The Final Expression of The Artwork of Mixing, Honoring Generations of Grasp Artisans
NEW YORK, NEW YORK (October 3, 2024) – Right now, The Home of Suntory broadcasts the discharge of Hibiki 40 12 months Previous – underlining the model’s position as a number one pioneer of Japanese Whisky.
Hibiki 40 12 months Previous is an unique liquid with a unprecedented mix of high-quality Japanese Whiskies from Suntory’s globally acclaimed distilleries – Yamazaki, Hakushu, and Chita every matured for over 40 years and meticulously blended to create a full orchestra of flavors and aromas.
This launch solidifies The Home of Suntory’s place on the forefront of Japanese spirits, crafting whiskies of unparalleled rarity and lineage, every a testomony to their dedication to defying conference.
Handed down from one blender to the following, Hibiki 40 12 months Previous has been made attainable due to many years of amassed experience and expertise within the artwork of mixing. It’s the pinnacle of generations of studying and craftsmanship, and a singular and extremely uncommon embodiment of the best requirements of Japanese mastery, making a press release of the spirit of innovation at The Home of Suntory.
The blenders fastidiously chosen quite a lot of The Home of Suntory’s treasured, ultra-high-aged whiskies produced with nice care by their earlier generations. The decadent and really progressive outcome is a beautiful style with layers of unprecedented aroma and mellowness.
Suntory’s Chief Blender, Shinji Fukuyo, diligently crafted Hibiki 40 12 months Previous – a superbly harmonious mix. On the nostril, it reveals aromas of Japanese loquat, dry lemon peel, and clove. It unveils flavors of pure acacia honey and dry fig on the palate, culminating in an fragrant aftertaste.
Shinji Fukuyo mentioned that behind the magnificence and bloom that’s typical of Hibiki, there’s a sense of subduedness, like that of an previous temple, and a wabi-sabi patina because of the lengthy growing older course of.
“I would love folks to benefit from the pure aroma that has been sharpened over time; the tranquility of previous temples and storehouses and the nostalgic heat feeling that accompanies them.”
Hibiki 40 12 months Previous demonstrates the following chapter for Hibiki, the place its signature ‘Creating Concord’ not solely resonates with the complexity of Mizunara Japanese oak and the delicate sweetness of Spanish oak, however is additional elevated with the smoothness of caramelized cacao palates from the aged American oak.
To honor Japanese craftsmanship, The Home of Suntory has partnered with the famend Japanese washi artist, Eriko Horiki, at hand craft the washi label on the Hibiki 40 12 months Previous field.
The bottle is normal from crystal glass, boasting 30 sides intricately crafted by a famend glassware maker often called a trusted purveyor to the Japanese imperial household. It’s adorned with conventional Japanese maki-e, mother-of-pearl inlay, and gold lacquer to pay homage to our heritage and custom.
This design amplifies the golden hue of the liquid inside, epitomizing the essence of luxurious and refinement.
The wood field is product of 12 sorts of Japanese wooden similar to pine and zelkova, and has 12 faces, representing the 12 months of the yr. Across the field, flowers and grasses of the 4 seasons of Japan are depicted in maki-e lacquer, representing the altering seasons and linking the previous and future by means of Hibiki.
Solely 400 bottles of the ultra-luxury Hibiki 40 12 months Previous shall be launched in chosen markets, at chosen retailers, with every bottle retailing for $35,000 USD.
For extra data on Hibiki 40 12 months Previous, please go to us on-line right here.
About The Home of Suntory
Since 1923, Suntory has been famend as a pioneer of Japanese Whisky for its Home of Grasp Blenders and for his or her Artwork of Mixing. Founder Shinjiro Torii constructed Japan’s first malt whisky distillery in Yamazaki, and the Suntory legacy continued with Torii’s son and Suntory’s second Grasp Blender, Keizo Saji, who continued to determine distilleries together with the Hakushu Distillery.
Because the generations of Suntory’s grasp blenders keep on, Suntory Whisky stays dedicated to heritage and innovation. The Home of Suntory has been named four-time Distiller of the 12 months on the Worldwide Spirits Problem in London, UK (2010, 2012, 2013, 2014). Suntory Whiskies are delicate, refined and complicated. The portfolio consists of Yamazaki, Hakushu, Chita, Kakubin, Hibiki, Suntory Whisky Toki and Ao. The Home of Suntory portfolio additionally affords Roku Japanese Gin and Haku Japanese Vodka. Created from Japanese elements by the grasp artisans at The Home of Suntory, Roku Gin and Haku Vodka characterize the character and spirit of Japan. Final yr, Suntory Whisky celebrated 100 years of whisky innovation—a significant milestone not just for the model’s historical past, however for Japanese spirits tradition as a complete. To mark this anniversary, The Home of Suntory rolled out its centennial marketing campaign all through 2023.
About Suntory World Spirits
As a world chief in premium spirits, Suntory World Spirits evokes the brilliance of life, by creating wealthy experiences for folks, in concord with nature. Recognized for its craftsmanship of premium whiskies, together with Jim Beam® and Maker’s Mark®; Japanese whiskies, together with Yamazaki®, Hakushu®, Hibiki® and Toki™; and main Scotch manufacturers together with Laphroaig® and Bowmore®, Suntory World Spirits additionally produces main manufacturers similar to Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world chief in Prepared-To-Drink cocktails, with manufacturers like -196 and On The Rocks™ Premium Cocktails. A worldwide firm with roughly 6,000 staff in practically 30 nations, Suntory World Spirits is pushed by its core values of Rising for Good, Yatte Minahare and Giving Again to Society. The corporate’s Proof Constructive sustainability technique consists of formidable targets and investments to drive sustainable change and have a optimistic affect on the planet, shoppers and communities. Headquartered in New York Metropolis, Suntory World Spirits is a subsidiary of Suntory Holdings Restricted of Japan. For extra data, go to www.suntoryglobalspirits.com and www.drinksmart.com.
