Coors Mild is launching “Chill Amplified,” a brand new music platform
made to assist drinkers uncover the chillest locations in music and unlock perks
like VIP entry to prime artists, live shows and backstage experiences.
As a part of Chill Amplified, Coors Mild is partnering with a number of the largest names in music to assist
drinkers select chill throughout varied musical genres together with GRAMMY
award-winning Nation sensation, Lainey Wilson, hip-hop icon LL COOL J, indie
rock headliners Mt. Pleasure, and iconic producer and reggaeton artist Tainy.
Chill
Amplified will carry Coors Mild and music to life all over the place by means of covetable
artist-inspired merch, retail level of sale, and limited-edition packaging
the place customers can enter for an opportunity to win VIP experiences like premium
tickets, live performance activations and unique meet-and-greets with Coors Mild’s
roster of artists.
“Our new music
program is impressed by one thing actually easy– when Coors Mild and music come
collectively, your chill will get amplified,” stated Marcelo Pascoa, vp of promoting for the Coors
Household of Manufacturers. “We’re working with a number of the finest musicians within the recreation –
from Grammy winners to artists with sold-out excursions and chart-topping hits. No
matter what sort of music you hearken to, Coors Mild helps you chill like
a VIP.”
To have fun
the launch of Chill Amplified, Coors Mild is giving followers the chance to
chill like their favourite artists with restricted version ‘Backstage Six-Packs,’ 4 distinctive collections of backstage necessities
curated by every of the Coors Mild musicians. The Coors Mild x Lainey Wilson
Backstage Six-Pack will drop first on Wednesday, Could eighth at 12 PM EST and
contains:
- Coors Mild x Lainey Wilson Mini
Fridge to maintain Lainey’s favourite beer and important merchandise chill. - Coors Mild x Lainey Wilson Blue
Sweatsuit impressed by Lainey Wilson’s signature look. - Coors Mild Canine Bowl, so your
backstage buddy can chill like Lainey’s canine, Hippie Mae - Coors Mild x Lainey Wilson beer
glasses to drink like a VIP. - Coors Mild x Lainey Wilson “Pink
Truck” Rug to make backstage really feel like house. - Coors Mild Chill Amplified LED signal
to carry some neon to your chill. - Coors Mild
for the summer season to maintain each listening get together, tailgate and prepare dinner out chill (beer offered within the type of reward card within the
quantity of $87.50).
Followers can
buy one of many 25 Coors Mild x Lainey Wilson Backstage Six-Packs at for $300 per equipment. 5 Six-Packs might be dropped every day
on Could eighth, ninth, tenth, thirteenth and 14th. Proceeds from every Coors Mild x Lainey
Wilson Backstage Six-Packs will profit Coronary heart Like A
Truck. Backstage Six-Packs for LL COOL J, Mt. Pleasure and Tainy will drop in
the approaching weeks and might be introduced on @Coors
Mild social channels.
Music followers unable to buy a
Backstage Six-Pack can nonetheless take pleasure in unique backstage experiences from Coors
Mild this summer season!*
*NO PURCHASE NECESSARY. Promotion ends on 9/3/2024 at 11:59 PM CT.
Open solely to authorized residents of fifty U.S. (D.C) excl. Maryland, 21+ years of age.
The place accessible, use regional key phrase to get entries for regional prizes (finish
dates differ). See Official Guidelines, together with how you can enter, odds, Key phrases, prize
particulars & restrictions.
Void the place prohibited.
ABOUT MOLSON COORS BEVERAGE COMPANY
For greater than two centuries, Molson Coors has brewed drinks
that unite individuals for all life’s moments. From Coors Mild, Miller Lite, Molson
Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue
Moon Belgian White, Leinenkugel’s Summer season Shandy, Vizzy Laborious Seltzer, Topo Chico
Laborious Seltzer, Merely Spiked Lemonade, ZOA Vitality, Blue Run Spirits, Creemore
Springs and extra, Molson Coors produces a number of the most beloved and iconic
manufacturers within the beverage business. Whereas the corporate’s historical past is rooted in beer,
Molson Coors affords a contemporary portfolio that expands past the beer aisle with
power drinks, bottled spirits, ready-to-drink cocktails, cider and extra.
