- The Coca-Cola Christmas Truck Tour is again, aiming to deliver the magic and kindness of Christmas to folks nationwide.
- Supporting FareShare, for each individual that visits the Truck Tour, the equal of a meal will likely be donated on their behalf. This festive season, Coca‑Cola will donate the equal of as much as 1 million meals by way of FareShare.
- Publicans can deliver Christmas magic to their shops as effectively with the return of the Coca-Cola Christmas Truck POS kits obtainable on My.CCEP from 11th November.
London, fifth November 2024 – Holidays Are Coming! The eagerly anticipated annual Coca-Cola Christmas Truck Tour is again, bringing the magic of the season to cities and cities throughout Nice Britain.
This 12 months, the Coca-Cola Truck Tour focuses on the ambition to make kindness journey. Echoing the broader Coca-Cola Christmas marketing campaign message, “The World Wants Extra Santas”, the tour will encourage guests to embrace their internal Santa and share an act of kindness with others through the festive season.
Promising to be greater and higher than ever earlier than, for each individual that attends the Coca-Cola Christmas Truck Tour, the equal of a meal will likely be donated on their behalf. Coca-Cola goals to donate the equal of as much as a complete of 1 million meals** by way of FareShare this festive season.
Kirsty Ford, Head of Fundraising at FareShare stated: “We’re so grateful to Coca-Cola for his or her continued help for FareShare. These invaluable donations assist us get good-to-eat meals to the individuals who want it quite than going to waste. Day by day, the meals we redistribute to a community of over 8,000 charities in each area helps to strengthen communities. Coca-Cola’s beneficiant help for FareShare is instrumental in serving to folks affected by the cost-of-living disaster. This help means charities can unite extra folks by meals to type connections and entry important help companies. Thanks for serving to FareShare make the meals go additional.”
This 12 months’s Coca-Cola Christmas marketing campaign can even see the Coca‑Cola Christmas Truck make its acquainted festive look on TV screens in November. This 12 months’s advert will launch with a brand new twist. For the primary time, Coca-Cola will introduce an AI-generated interpretation of the basic advert, with a fusion of human creativity and superior know-how ushering within the begin of the Christmas season.
Coca-Cola can even unveil a brand new festive digital AI expertise, enabling folks to interact in magical conversations with Santa or a snow globe avatar to create a personalised, shareable snow globe animation, primarily based on a private reminiscence by scanning the QR code on a Christmas bottle or can of Coca-Cola.
Coca-Cola Christmas Truck POS kits for publicans
To assist deliver the festive spirit to licensed venues and capitalise on this uplift in demand, operators can request Coca-Cola Christmas Truck POS kits now by their CCEP consultant. Kits can even be obtainable to order on My.CCEP.com from 11th November. This features a Coca-Cola Christmas truck with LED lights, coasters and ornamental desk talkers*.
Operators even have an opportunity to win one in all three £250 procuring vouchers** as soon as they’ve arrange their Christmas POS package in-venue, by taking a well-lit picture and sending it to myccepcustomerservice@ccep.com, between 11th November and 31st December.
Pat Humphries, On-Premise Affiliate Director at Coca-Cola Europacific Companions GB, stated: “Regardless of dealing with monetary pressures, 73% of customers visited a licensed venue through the festive interval in 2023[1]. We count on Christmas celebrations to deliver an uplift in pub visits in 2024, as folks prioritise socialising and catching up with their household and mates.
“Coca-Cola is synonymous with Christmas because of the long-lasting campaigns that customers stay up for yearly. Our Christmas Truck POS kits and competitors will reward operators, whereas serving to them create experiences in shops that customers wish to go and revel in.
“Coca-Cola helps deliver ‘Actual Magic’ to out-of-home social events, which is vital to serving to operators profit from the Christmas alternative.”
* While shares final.
** T&Cs https://my.ccep.com/article/christmas-boxes-2024?g=
Observe the Truck Tour on social media
With a packed schedule of thrilling Truck Tour stops going down all through Nice Britain within the lead-up to Christmas, keen Coca-Cola Christmas Truck Tour followers can comply with bulletins in regards to the schedule which will likely be remodeled the approaching weeks at @CocaColaGBI (Instagram) and @CocaCola_GB (Twitter).
[1]CGA Christmas Report 2023 – Pattern Dimension, 2,000 GB on-trade customers
The publish Coca-Cola set to unfold festive magic throughout Nice Britain this Christmas appeared first on Bar Journal.
