Ian Burrell, World Rum Ambassador chats about Reàl Infused Syrups

Ian Burrell, World Rum Ambassador chats about Reàl Infused Syrups

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Ian Burrell, World Rum Ambassador chats about Reàl Infused SyrupsIan Burrell, World Rum Ambassador chats about Reàl Infused Syrups
Jenna, Ian & Jacob at Sydney Bar Week 2024

Interview by Jenna Hemsworth and Jacob Cohen

Reàl Infused Syrups have been a bartender’s greatest pal for practically 20 years. Utilizing Reàl fruit sourced from around the globe, Reàl ensures that each squeeze incorporates the best high quality product. After the success of their preliminary flavour in 2006, Coco Reàl, it was clear that there was a necessity for one thing extra. Mixologists and cooks from around the globe desired high-end, shelf-stable, fruit centric syrups. And thus, in 2014, Reàl’s full line of Premium Infused Syrups had been born.

Following the Reàl ‘Uncover a World of Flavour’ occasion at Sydney Bar Week, Jenna Hemsworth and Jacob Cohen sat down with Ian Burell, World Rum Ambassador, to talk
all issues flavour, Reàl, and the way forward for the rum class.

JH: Clarify your relationship with Reàl.
IB: I’m an unofficial ambassador for the model. I’m very lucky that I can decide and select which manufacturers I work with, so I solely work with manufacturers that I consider get the message throughout. For me, it’s all about style and flavour which Reàl delivers. I at all times attain for Reàl after I make my Piña Coladas, and I’ll use their merchandise as an alternative of others as a result of it’s constant, simple to make use of but additionally flavoursome – it’s a win-win-win. Additionally, the truth that they love what they do as a lot as I do.

“I at all times Attain for Reàl after I make my Piña Coladas, and I’ll use their merchandise as an alternative of others as a result of it’s constant, simple to make use of but additionally flavoursome – it’s a win-win-win.”

JC: So, it’s a private partnership between your love of rum and their love of flavour?
IB: Precisely. The love for tropical cocktails and the contemporary flavour Reàl gives makes it the right resolution for any bar.
After I began as a younger bartender, everybody emphasised utilizing contemporary fruit. However once you turn into a supervisor or bar proprietor, you understand the significance of consistency and lowering waste. Reàl achieves all of this: contemporary fruit, sustainability, consistency, options that assist the underside line.
Again after I found Reàl, I liked the truth that I may make a cocktail utilizing Mango Reàl and I knew it was produced from the Alphonso mango from India, as a result of I couldn’t get that within the UK, however I nonetheless needed to have the ability to ship high quality mango flavour. One other plus is the pure colouring. Different corporations will chemically make that color, however Reàl is all pure.

JH: What improvements excite you within the rum business? What’s subsequent for the class?
IB: The rum business is at all times evolving. Some criticize it, particularly within the Caribbean, however rum is in our DNA. We develop the cane, crush it, ferment the juice, distil it, and use the leftover bagasse for gasoline, fertilizer, or cattle feed.
Rum corporations in growing nations are beginning to incorporate extra western know-how. In Barbados, for instance, they use photo voltaic panels and reuse CO2 throughout fermentation to create dry ice. One in all my favorite sayings is that “innovation is simply custom that hasn’t occurred but.” In 10-20 years, what we see now as innovation will turn into custom within the rum business.

JC: You’ve been advocating for the rum class for a very long time. What’s one optimistic change you’ve observed?
IB: An elevated respect for rum’s historical past. There’s no denying rum was constructed on the backs of enslaved Africans, particularly within the Caribbean. Embracing that historical past empowers right now’s rum corporations and drinkers. That’s how we get whiskey and different spirit drinkers to respect rum as a craft.
There’s been a notion of rum of being low cost and blended, however now it’s turning into a revered craft by way of custom and innovation. Extra high quality craft rum distilleries are rising, like Husk and Brix in Australia. Seeing these distillers thrive has helped reshape the rum class’s picture.

JH: You’re not often in Australia, however let’s say it’s the peak of summer season, and also you’re at a yard barbecue. What can be your Reàl rum cocktail of selection?
IB: That’s powerful, given all the good flavours Reàl affords. I’d select one thing refreshing however not too candy, with an unique flavour that enhances the climate and the meals. I lately labored with cooks in South Africa on meals pairings with Reàl cocktails, and one restaurant did barbecue ribs with a Guava Reàl glaze, served with a daiquiri—it was unimaginable!

Invoice Hinkebein, co-owner of American Beverage Entrepreneurs with Ian Burrell

JH: So, do you suppose Reàl bridges the hole between foods and drinks with their flavour vary?
IB: Undoubtedly. I’ve stolen loads of recipes from cooks! I’m not an enormous dessert fan, however I get pleasure from dessert cocktails, and Reàl is ideal for that as a result of its fruit flavours are generally utilized in desserts.
Just a few years in the past, the one drink choices at eating places had been wine or beer, however now venues are providing extra cocktails, even non-alcoholic pairings. Reàl works nicely in these non-alcoholic choices, making them flavourful and fascinating while not having alcohol.
Reàl can be preferrred for large-scale occasions. After I’m doing an occasion, I’m not making 5-10 drinks however extra like 5,000. Reàl ensures every drink tastes the identical, which is difficult with contemporary substances. Consistency is vital, and Reàl delivers that each time.
With an array of flavours which are dependable and ship high quality drinks, Reàl is a win for any bartender or occasion. It’s scalable, sustainable, and gives the very best of each worlds—freshness and consistency.

Ian Burrell’s new e book, A Flavour-Centered Method to the World of Rum, is offered for buy in Australia from on-line retailers.

For more information on Reàl Infused Syrups, attain out to your native Southtrade consultant

This interview options on the quilt of the ultimate version of 2024, hitting bars proper now.

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