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(BEND, Ore.) — Crux Fermentation Challenge is promoting the property that has served because the brewery’s iconic Bend tasting room since 2012, with the intention of leasing it again from the brand new homeowners. Listed by Bend’s Compass Business Actual Property Service for $5.5 million, the sale of the constructing at 50 SW Division Avenue in Bend will generate sources that may reinforce Crux’s present progress and proceed to put money into progressive new merchandise, together with its increasing portfolio of non-alcoholic and distinctive craft beers.
Crux goals to ascertain a long-term lease settlement to make sure the sustained presence of their iconic pub, an important part of the Crux model and a cornerstone within the Bend group.
“We’re so pleased with how Crux has turn out to be certainly one of Bend’s most beloved gathering locations, even past our unique expectations,” mentioned Paul Evers, who partnered with Larry Sidor in 2012 to launch Crux. “After we first opened our doorways 12 years in the past, we have been tucked away, off the overwhelmed path, in an previous industrial space. Now, we’ve a front-row seat overlooking the brand new improvement catalyzing Bend’s subsequent thrilling chapter, proper under the view of the Cascade Vary.”
Crux transformed the previous AAMCO transmission store into its tasting room and manufacturing facility in 2012. The brewery later expanded the constructing to eight,816 sq. toes, including extra indoor seating and a brand new bar. The grassy space of the 1.57-acre property has additionally turn out to be certainly one of Bend’s hottest outside hangouts, crammed within the hotter months with patrons who wish to soak up Central Oregon’s sunshine and beautiful sunsets whereas having fun with Crux’s award-winning craft beers.
“From the start, our dream was to create unimaginable craft beer and a real family-friendly public home for all to come back and luxuriate in,” mentioned Sidor, co-owner and co-founder of Crux Fermentation Challenge. “Relaxation assured, Crux will proceed to be a spot for this group to come back collectively.”
Along with persevering with operations on the Bend tasting room and its first Portland Pub, Crux will proceed to function its 40,000-square-foot brewing facility in northeast Bend.
Crux’s retail gross sales are additionally sturdy. Over the six-month interval that ended on March 31, Crux’s NØMØ line of non-alcoholic beers was the top-selling, domestically brewed non-alcoholic beer within the Pacific Northwest, in line with knowledge from Chicago-based analysis agency Info Sources Inc. Crux was additionally the fastest-growing Central Oregon brewery for retail gross sales of craft beer over the identical interval.
“Even in a difficult marketplace for craft beer, we’ve managed to extend our beer gross sales and develop our pubs,” mentioned Cam O’Connor, Crux’s managing director. “Our new pub in Southeast Portland has been well-received. And with our increasing NØMØ line and distinctive brews comparable to Bochi Bochi, a Japanese-style rice lager, and Grasp Tight West Coast IPA, we proceed to satisfy the ever-evolving tastes of our prospects. This sale will assist free sources to reinvest in much more new merchandise and enhance our pub operations. In brief, that is an thrilling alternative to develop on what has been already a profitable first 12 years.”
About Crux Fermentation Challenge:
Based in 2012, Crux Fermentation Challenge is a brewer-owned and operated group of craft beer lovers primarily based in Bend, Oregon. Fermentation is our ardour and after 12 years of experimentation, we make beer, non-alcoholic beer, wine, and whiskey. Out there on retailer cabinets in Oregon, Washington, California, and Nevada, we additionally invite you to strive our newest releases at our flagship tasting room in Bend whereas taking in views of the Cascade Mountains with meals from our kitchen or meals carts. In 2023, we opened our second pub in Portland, Oregon’s historic Dairy District, with a brand new meals menu and the identical nice beers from Bend. For extra info go to www.cruxfermentation.com.
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