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We’re delighted to disclose the most recent situation of our No.3 journal, which explores the theme of “journeys”. On this version, we embark on quite a lot of journeys, from charting the voyage of the Malbec grape throughout the globe, to the unknown journey of synthetic intelligence.
What does the thought of a journey imply to you? Maybe it conjures pictures of mud-caked mountaineering boots, rucksack full of a Thermos and sandwiches. Or the primary day embarking on a difficult new qualification, armed with a recent pocket book and sharpened pencils. Maybe it’s the joys of latest know-how, buoyed by the optimism that it’s going to finally rework our lives for the higher. Or it may merely be leaping on the practice with a bottle of wine and a replica of No.3 journal, in your technique to a good friend’s home for dinner.
Our Spring/Summer time 2024 situation is devoted to the thought of the journey in its many guises. We observe the course of the Loire River, assembly the winemakers alongside this route. We enterprise into the snowcapped peaks of Mendoza, discovering how Malbec has taken root right here, so removed from its unique residence. And we wander by way of the vineyards of Hampshire and Kent, uncovering a narrative of development among the many vines. Again in London, we peer inside our new Spirits Store at No.1 St James’s Road, uncovering the artistic collaboration course of that has introduced it to life.
However there are journeys of concepts to navigate too. The transformational rise of synthetic intelligence; the evolution of wine language; the ever-changing nature of storytelling within the digital age. These are the complicated journeys lurking beneath the floor of our on a regular basis lives, quickly altering the way in which we work together with wine. Lastly, we conclude with a journey of the self: the steep ascent to reaching the celebrated Grasp of Wine accreditation.
No.3 journal was first printed in autumn 1954. At present, virtually 70 years on, we face new challenges – not least of them the rise of generative AI. But our publication stays a celebration of the human tales on the earth of advantageous wines and spirits. And we’re nonetheless pushed by the identical function: to entertain, encourage and delight, outdated and new readers alike.
Delve into our digital journal right here or choose up a printed copy in our Basingstoke Store, or our Wine Store at 67 Pall Mall
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