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(DENVER, CO) – After a years-long hiatus, Samurai triumphantly returns to the core beer lineup of Nice Divide Brewing Co., full with a distinctly new fashion, transformative recipe, refreshed paintings and brand-new packaging. A basic model reborn as a Japanese Lager, Samurai® is available in at an easy-drinking and accessible 5.0% ABV, interesting to the shortly increasing base of shoppers clamoring for inventive craft lagers.
“Lately, the craft beer panorama has witnessed a exceptional surge within the reputation of craft lagers, marking a notable change from the dominance of ales and IPAs,” notes Advertising and marketing Coordinator, Luke Peterson. “This resurgence underscores a cultural shift in the direction of appreciating the artistry and subtleties of brewing, positioning craft lagers as the brand new frontier within the ever-evolving craft beer scene, a scene we’re proud to be an unbiased voice in.”
Not like their heavier counterparts, craft lagers showcase a clear, refreshing style that appeals to a broader viewers, making them a really perfect selection for numerous events. Brewed with Jasmine rice, Sorachi Ace and Saaz hops, the reformulated Samurai® Japanese Lager recipe is the uncommon mixture of taste and accessibility. Dry, effervescent, clear, and, most significantly, extremely straightforward to drink.
“I’m actually excited in regards to the new Japanese Lager model of Samurai®,” says President & Founder, Brian Dunn. “In comparison with the unique Rice Ale model, the brand new Lager is way drier, including a crucial crispness to the fashion. It’s straightforward to drink and pairs properly with all kinds of meals. It is going to be a enjoyable beer to haven’t solely in our lineup, however within the fridge at dwelling.”
“Preserving the basic essence of the Samurai® model was paramount to us,” explains Luke Peterson. “The daring character demanded a beer of equal stature, and the Japanese Lager was a pure evolution. The addition of latest paintings and packaging designs served as the proper final touch to a launch we’re extremely enthusiastic about.”
Samurai® Japanese Lager will likely be obtainable in 6-packs and draft packages starting late January / early February. Samurai® imagery could be discovered right here.
About Nice Divide Brewing Co.
Based in 1994, Nice Divide Brewing Firm is Denver’s oldest and largest packaging brewery and one of the vital embellished breweries in America, acknowledged for brewing among the globe’s most balanced but assertive and flavorful beers. These beers have landed a powerful quantity of acclaim, incomes 18 Nice American Beer Competition Medals, 5 World Beer Cup Awards and 14 spots on Beer Advocate’s “Prime Rated Beers: Colorado” (2015). Right here at Nice Divide, Daring Character isn’t only a catchphrase. It’s the philosophy behind what we brew, how we predict and what we imagine. For extra data go to www.greatdivide.com.
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