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The Swampwater | VinePair


The Story Behind The Swampwater

Historically employed as a modifier in scant quantities, the early aughts cocktail renaissance taught us that Chartreuse additionally makes a hell of a base cocktail ingredient. However lengthy earlier than the PiƱa Verde and Chartreuse Swizzle got here alongside, there was a easy, refreshing mix of Inexperienced Chartreuse, pineapple, and lime juice that the model dubbed ā€œThe Swampwater.ā€

The Swampwater represents a wierd intersection of two worlds: the kitschy, playful, often-maligned disco period of cocktails; and Inexperienced Chartreuse, the distinguished, hundreds-years-old, mysterious natural liqueur made by Carthusian monks within the French Alps.

Obscure liqueurs like Midori, blue curaƧao, and Southern Consolation had been an integral a part of cocktail tradition within the Nineteen Seventies and ā€˜80s, and Inexperienced Chartreuseā€™s legacy makes it a little bit of an outlier within the disco liqueur canon. Nonetheless, Chartreuseā€™s U.S. advertising and marketing workforce modified the narrative for a quick second by mixing it with pineapple and lime juice, and going all-in on a Swampwater-centric advert marketing campaign.

This all got here throughout a time when Chartreuse was experiencing a little bit of a gross sales droop within the States. In a drastic pivot from the modelā€™s earlier advertising and marketing ways of enjoying up its monastic lineage and secret recipe, Chartreuse devised a plan to pitch a party-ready batched cocktail with a tipsy alligator as its mascot. The adverts touted Swampwater as ā€œan thrilling new potion supercharged with 110 proof Inexperienced Chartreuse,ā€ and urged readers to throw their very own Swampwater events, insisting that ā€œmany a match has been made whereas nipping our naughty nectar.ā€

Chartreuse even launched a Swampwater social gathering equipment as a part of the marketing campaign, which got here with 12 branded Mason jars (the advisable serving glass for the cocktail), napkins, postcard invites, and a ā€œfloor-sized Swampwater Get together Sport to play as you slurp.ā€ The sport required gamers to roll a set of green-tinted foam cube and navigate one among six mini alligators by means of a cartoonish swamp scene in a race to the end.

Since that point, Chartreuse has discovered strong footing as a staple of cocktail tradition, whether or not as a drinkā€™s base ingredient or a modifier. As for the Swampwater, although, many fashionable iterations bear a barely tweaked spec, particularly given the unique recipeā€™s inherent sweetness. Some up the lime juice, some add vodka to chop the cocktailā€™s flabbiness, and others toss blended basil into the combo. Be happy to toy with the template to make your individual model of Swampwater ā€” any method you select to stir it up, the drink can have ā€œextra bang than a Wallbanger,ā€ and one bottle of Inexperienced Chartreuse typically yields a full gallon of Swampwater.

Elements

  • 1 Ā½ ounces Inexperienced Chartreuse
  • 6 ounces pineapple juice
  • Ā¼ ounce lime juice
  • Garnish: lime wheel and a straw

Instructions

  1. Fill a Mason jar with ice.
  2. Add Inexperienced Chartreuse, pineapple, and lime juice.
  3. Stir till chilled.
  4. Garnish with a lime wheel and a ingesting straw.

Fee This Recipe:


The Swampwater

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