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NEW YORK, N.Y.— Rooted in Italian custom, handcrafted shoe, purse, and equipment model, M.Gemi, and the premium Italian alcohol-free beer, Peroni Nastro
Azzurro 0.0%, have joined forces to launch a customized driving idler impressed by
the adrenaline-fueled world of racing.
Following a
profitable inaugural collaboration in 2021, the manufacturers’ shared Italian heritage
and appreciation of conventional craftsmanship have introduced them again collectively
to ship a collector’s merchandise for worldwide race and style lovers,
alike.
In celebration
of the upcoming Miami Race Weekend, the restricted version M.Gemi per Peroni
driver idler combines craftsmanship and timeless design with the trendy edge
of motorsports. Reimagined from M.Gemi’s best-selling suede idler, The Felize,
this upgraded type (which maintains conventional true moccasin development)
includes a customized sock with Peroni’s Chequeroni race flag design (a tribute to
the Tifosi: essentially the most passionate followers in racing), and signature Peroni
tag.
“The
mixture of M.Gemi’s premium craftsmanship and shared heritage is integral
to the expertise we hope to provide customers after they drink Peroni Nastro
Azzurro 0.0%,” mentioned Courtney Benedict, VP of Advertising, Above Premium Beer at
Molson Coors. “This second iteration of the partnership delivers a recent take
on a traditional driving idler that could be a good mixture of premium type and
perform for the racing followers on and off the observe.”
“Embracing our
shared Italian heritage and core model values, we’re thrilled to announce our
partnership with Peroni Nastro Azzurro 0.0%” mentioned Maria Gangemi, founding father of
M.Gemi. “Collectively we have a good time Italy’s beautiful craftsmanship and storied
historical past by our collaboration in crafting a restricted version driving
moccasin in our small Italian workshop.”
Out there in
Peroni Pink and Blue for each women and men, the restricted version design will be
bought on-line starting April twenty ninth at https://mgemi.com/peroni for $228 whereas provides
final. The 2 manufacturers can even host a pop-up occasion on Could third on the Arlo Lodge
in Miami the place followers can take pleasure in Peroni Nastro Azzurro 0.0% whereas customizing
their very personal M.Gemi per Peroni driving idler.
Portions are
restricted and followers should be 21+ years of age to buy. No buy of Peroni
Nastro Azzurro 0.0% or a ticket to the Miami race is critical to buy or
customise The Felize per Peroni driver.
About M.Gemi
Based in 2015 by Maria Gangemi, Cheryl Kaplan, and Ben Fischman—M.Gemi
is a contemporary, sustainable mission to create stunning product that issues. A
model rooted in preservation, each M.Gemi merchandise is hand made with
care by artisan companions of their family-owned Italian workshops—with a spotlight
on craftsmanship, high quality, and clientele. M.Gemi’s sneakers, purses, and
equipment, subsequently, weren’t simply Made in Italy, but additionally Made by Italy. For
extra data on M.Gemi and to buy the gathering, go to www.mgemi.com.
About
Molson Coors Beverage Firm
For greater than
two centuries, Molson Coors has brewed drinks that unite folks for all
life’s moments. From Coors Gentle, Miller Lite, Molson Canadian, Carling, Madrí
Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Peroni
Nastro Azzurrro, Leinenkugel’s Summer time Shandy, Vizzy Onerous Seltzer, Topo Chico
Onerous Seltzer, Merely Spiked Lemonade, ZOA Power, Blue Run Spirits, Creemore
Springs and extra, Molson Coors produces a few of the most beloved and iconic
manufacturers within the beverage business. Whereas the corporate’s historical past is rooted in beer,
Molson Coors provides a contemporary portfolio that expands past the beer aisle with
vitality drinks, bottled spirits, ready-to-drink cocktails, cider and extra.
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