Milan, 19 April 2024 – Ruffino, the historic Tuscan vineyard established in Pontassieve close to Florence in 1877, pronounces its participation in Milan Design Week with its ORObyRUFFINO exhibition. This exhibition, impressed by Ruffino’s flagship wine, Riserva Ducale Oro, and the essence of Italian design, presents lovers of high quality wine and artistry alike a brand new view on the shared craftsmanship of those two emblems of Italian excellence.
Taking heart stage at Milan’s Piazza Sempione, the exhibition transforms the sq. right into a golden oasis, with the historic Dazio di Levante and Dazio di Ponente buildings offering a hanging backdrop for a celebration of creativity and craftsmanship. Via collaborations with esteemed companions La Manufacture, Dedar and Ginori1735, ORObyRUFFINO goals to craft an immersive expertise the place Italian mastery harmoniously blends with artwork and design.
On the coronary heart of the exhibition lies the Dazio di Levante, providing guests a multisensory, introspective expertise. Ruffino commissioned six internationally acclaimed artists and designers – Filippo Carandini, Rachel Lee Hovnanian, Chiara Lorenzetti, Ettore Marinelli, Tristano di Robilant and Officine Saffi Lab – to interpret the transformative energy of gold by their distinctive creative visions. Via immersive experiences, together with interviews and behind-the-scenes footage, guests forge an intimate reference to the works, exploring the intersection of Italian savoir-faire and creative expression – “an on the spot connection,” (as heralded by Ruffino’s new promoting marketing campaign) is fashioned.
Within the adjoining Dazio di Ponente, company immerse themselves in Ruffino’s refined ethos, with devoted areas reflecting the corporate’s renewed essence. Right here, the ORO BAR presents a culinary journey paired with Ruffino wines and signature cocktails, together with the Golden Imaginative and prescient, crafted by internationally famend mixologist and founding father of Drink Kong (World’s 50 Greatest Bars), Patrick Pistolesi.
Via the exhibition, Ruffino invitations spectators to really feel, change into one, change, replicate and welcome their very own private idea of “ORO.” Ruffino Riserva Ducale Oro Chianti Classico Gran Selezione not solely represents oenological excellence, but in addition serves as a bridge between Italian creativity and value-based heritage. It’s a level that unites previous traditions with the very best practices within the current, paying tribute to the riches, cultural selection and design mastery of Italy.
“Ruffino is writing an thrilling new chapter in its historical past, which elevates the entrepreneurial dream and the pioneering strategy of our founder again in 1877, and which aspires to iconic Italian design and the sweetness that it’s able to evoking,” remarks Sandro Sartor, President and CEO of Ruffino. “Now, like then, the protagonist of this variation is Riserva Ducale Oro, round which we developed our new world promoting marketing campaign centered on Italian mastery, and which is able to crafting design, wine, magnificence and stylish inclusivity,” he continues. “’An On the spot Connection’ and the inspiring ORObyRuffino exhibition is now staged at Milano Design Week.”
ORObyRUFFINO @DAZIO DI LEVANTE EXHIBITION
https://orobyruffino.ruffino.it/
- TUESDAY 16 APRIL – SUNDAY 21 APRIL
- 11.00 – 21.00
ORObyRUFFINO – A COFFEE WITH THE ARTISTS
MILAN DESIGN WEEK @DAZIO DI PONENTE
- TUESDAY 16 APRIL
- 10:00 – 11:30 _ ORObyRUFFINO – a espresso with Tristano di Robilant + Rachel Lee Hovnanian
- WEDNESDAY 17 APRIL
- 10:00 – 11:30 _ ORObyRUFFINO – a espresso with Chiara Lorenzetti + Ettore Marinelli
- THURSDAY 18 APRIL
- 10:00 – 11:30 _ ORObyRUFFINO – a espresso with Filippo Carandini + Officine Saffi Lab
RUFFINO ICONIC WINES TASTING
MILAN DESIGN WEEK @DAZIO DI PONENTE
- TUESDAY 16 APRIL – WEDNESDAY 17 APRIL – THURSDAY 18 APRIL
RUFFINO
Ruffino was based within the coronary heart of Tuscany in 1877 by cousins Ilario and Leopoldo Ruffino, who dreamed of bringing the “supreme wine” to tables around the globe. For greater than 140 years, Ruffino has been dedicated to this dream, producing wines on its estates throughout main appellations in Tuscany, together with Chianti Classico, Montalcino and Bolgheri, which are actually imported and loved in over 90 nations worldwide. In 2023, Ruffino launched into a momentous transformation to change into absolutely the benchmark for top-tier Tuscan wines. This dedication will be seen in a pursuit for uncompromising high quality, a deal with environmental and productive sustainability, within the means to innovate whereas respecting Tuscan identification and, typically, in speaking Italian savoir faire that’s envied all around the world.
