Allen joins the corporate from UK fantastic wine importer, Maison Marques et Domaines, the place she held the position of promoting director.
“I’m extremely excited to affix Mentzendorff on this newly created position to spearhead improvement and realise the total potential of the crew,” mentioned Allen. “The celebrated high quality of the Mentzendorff portfolio is enviable, and I’m trying ahead to constructing on this and dealing along with Justin [Liddle] to strengthen Mentzendorff’s place as one of many main company homes within the UK.”
Previous to becoming a member of the wine commerce in 2007, Allen additionally held roles inside Scotch whisky together with spells at Glenfiddich and Auchentoshan.
Her new position will see Allen head up a crew of brand name managers throughout the Mentzendorff
portfolio, which incorporates Champagne Bollinger, Taylor’s Port and Delamain Cognac.
“We’re already lucky to have an extremely sturdy crew of brand name managers and Christine is a extremely skilled and dynamic particular person who brings together with her an unimaginable wealth of expertise and experience to steer this crew,” mentioned Mentzendorff managing director, Justin Liddle.
“She has a powerful business outlook, an incredible monitor document managing and creating model groups and a passionate curiosity and information of the market inside which we function.”
