Uncle Nearest, makers of Uncle Nearest Premium Whiskey, have introduced the launch of Nearest Inexperienced Tennessee Whiskey.
Whereas Uncle Nearest’s present whiskeys have proof factors beginning at 93, Nearest Inexperienced Tennessee Whiskey is bottled at 84 proof.
With this decrease proof and approachable value level of $29.99, Nearest Inexperienced Tennessee Whiskey was created with inclusivity and flexibility in thoughts, the corporate says.
Made by grasp blender and Fifth-generation Inexperienced descendant, Victoria Eady Butler, Nearest Inexperienced Tennessee Whiskey was additionally designed as a companion for bartenders and at-home mixologists alike.
“Nearest Inexperienced Tennessee Whiskey captures the spirit of my great-great-grandfather, Nearest Inexperienced, whereas nonetheless upholding our pillars of excellence and unmatched high quality,” says Butler. “With this new model, we’re not simply increasing our choices — we’re increasing the Uncle Nearest household, reaching new shoppers who might not think about spending greater than $50 on a bottle. Our purpose is straightforward: To make Nearest Inexperienced a family title, bringing individuals collectively to honor our previous whereas embracing the way forward for Tennessee Whiskey.”
Nearest Inexperienced Tennessee Whiskey is now out there for order on the Uncle Nearest web site by way of their e-commerce associate ReserveBar,a s effectively because the the Nearest Inexperienced Distillery in Shelbyville, TN.
A nationwide rollout will observe shortly, beginning with Uncle Nearest’s residence state of Tennessee.
As Nearest Inexperienced Tennessee Whiskey rolls out nationwide this fall, the model will launch its latest advertising marketing campaign, “Nearest vs. Everyone Half II.” The marketing campaign will host a collection of blind style exams in bars throughout the nation.
Beginning in Tennessee, Uncle Nearest workforce members will problem patrons in bars to style Nearest Inexperienced Tennessee Whiskey alongside the bar’s effectively bourbon — with out realizing which is which. This competitors attracts inspiration from Jack Daniel, Nearest’s mentee, who within the late 1800s would stroll into bars, place a silver greenback on the counter, and provide it to anybody prepared to style his whiskey in opposition to their typical pour, assured that none would surpass liquid made by his grasp distiller, Nearest Inexperienced, the corporate says. (Nonetheless, “Nearest vs. Everyone Half II”: Nearest Inexperienced Tennessee Whiskey is not going to compete in opposition to Jack. Because it was of their lifetimes, Nearest and Jack gained’t compete right now.)
“The ‘Nearest vs. Everyone Half II’ problem is our approach of inviting individuals to expertise firsthand the legacy and craftsmanship of Nearest Inexperienced,” says model founder Fawn Weaver. “By going bottle to bottle blindly with one of the best out there, we’re assured that Nearest Inexperienced Tennessee Whiskey will shine via, simply as Nearest himself did over a century in the past. This can be a celebration of excellence and an open invitation for everybody to style historical past within the making.”
To rejoice the launch of Nearest Inexperienced Tennessee Whiskey, Uncle Nearest is providing a particular on-line promotion. Prospects who order their bottles can electronic mail NGTW@unclenearest.com to enter a raffle for an opportunity to win certainly one of 50 signed copies of Love & Whiskey, together with unique swag. Entries have to be submitted by 11:59 PM ET on October 30.
This follows current information of Uncle Nearest buying Sq. One Natural Spirits.
