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Assovini Sicilia celebrated a double anniversary this 12 months: twenty-five years since its founding, and twenty years because the first version of Sicilia en Primeur.
A particular occasion was just lately held in Might throughout Sicilia en Primeur 2024, which included the preview of the most recent classic. This was a report version with over 100 journalists, together with nationwide and worldwide press, ten enotours, 5 masterclasses, fifty-nine wineries and over 300 labels for tasting.
Cultivating the Future, the declare chosen for this version, takes inventory of the primary twenty-five years, emphasizing Assovini Sicilia’s position as a number one participant and witness to the Sicilian wine renaissance.
Diego Planeta, Lucio Tasca d’Almerita and Giacomo Rallo signed the articles of affiliation of Assovini Sicilia in 1998. Eight wineries have been the primary to hitch the affiliation, endorsing that far-sighted, brave, revolutionary imaginative and prescient, which noticed associationism as a profitable technique to advertise Sicily.
Twenty-five years later, the dream of the “founding fathers” to attribute cultural, promotional and storytelling worth to Sicilian wine has been absolutely realized.
The sturdy wind of change and evolution continues to push the affiliation ahead, which, pushed by the spirit of teamwork and system, has just lately develop into a beacon within the wine scene, demonstrating not solely that in Sicily, wine manufacturing is of high quality, the managerial profile of the businesses is aggressive, and wine is a cultural ambassador to the world, however that the Sicily that is aware of learn how to group up is a winner.
“I’m proud to signify an affiliation that has at all times conveyed and promoted a up to date picture of Sicily, linked to traditions, dynamic, and stylish,” feedback Mariangela Cambria, President of Assovini Sicilia. – Due to the braveness of those that believed in associationism, defying all cultural resistance and, placing themselves on the road with out protagonism, believing in teamwork, right now, all through the world, Sicily is a model with a robust and profound cultural worth and worldwide enchantment. Assovini Sicilia was born from a imaginative and prescient and a plan that pushed the island in the direction of new horizons, made it recognized all through the world for its magnificence and historical past. A narrative whose telling was entrusted to the narrative and symbolic energy of wine. The good revolution of Assovini Sicilia was to consider in wine as a cultural product, with potential that’s extraordinary and distinctive, earlier than being financial.”
The story of those extraordinary twenty-five years, divided into a number of themes – the evolution of the winery, the cultural worth of wine, notion within the American market, wine tourism and the Subsequent Technology – was the guts of the “Cultivating the Future” convention, moderated by Gioacchino Bonsignore, a Mediaset journalist, contained in the monumental complicated of San Domenico in Cefalù.
Bonsignore retraced the historical past of Assovini Sicilia by way of those that have supported the imaginative and prescient and path of the affiliation through the years.
«It’s a bit like what occurred with the Italian language: It was born in Dante’s Florence, within the fourteenth century, however the precursor is the Sicilian Faculty of the courtroom of the “Stupor Mundi”, Frederick II of Swabia, within the thirteenth century.
Members of Assovini Sicilia discuss historical past, tradition and values. They’re all aiming for exports: Europe confirms itself as the principle export market, for 95.7% of the businesses, adopted by North America. «I’ve witnessed the Sicilian wine renaissance firsthand over the previous twenty years, and writing in regards to the wines of Sicily has given me a few of the most rewarding skilled moments. I’m deeply satisfied that the intense way forward for Italian wine begins right here, in Sicily, within the coronary heart of the Mediterranean” – states Monica Lerner, an American journalist and wine critic for Robert Parker Wine Advocate.
Alessio Planeta, Antonio Rallo and Alberto Tasca, sons of the unique founders, took up the torch and carried ahead the preliminary plan of teamwork that laid the foundations of the profitable “wine system” of Assovini Sicilia.
«I’ve at all times been satisfied that collaborating and sharing long-term aims is the suitable strategy to create worth and promote our extraordinary wine-growing contexts.
Subsequently, associationism for me has been and continues to be a profitable path, which absolutely embodies the spirit of collaboration and dedication to excellence that characterizes Sicilian wine-growing,” feedback Antonio Rallo, previous president of Assovini and present President of the Consortium for the Safety of Sicily DOC wines.
Alessio Planeta defines the time span and historical past of the Sicilian winery in three emblematic eras: the enchantment of the previous, the fervor of the Nineteen Eighties and the vitality of the brand new millennium. «Every stage tells a narrative, interwoven with numbers, traits and varieties that mirror our dedication to the longer term. It isn’t simply an train in meditation, however a bridge to tomorrow, formed by household expertise and innovation. In a world the place we export to 75 markets, working in 5 totally different Sicilian areas, we depend on the knowledge of our predecessors, like my uncle Diego Planeta, and our imaginative and prescient,’ provides Alessio Planeta, CEO and President of Planeta Vineyard.
Not solely high quality manufacturing and promotion overseas, Assovini Sicilia has received the guess on wine tourism as a software for telling the story of the territory and its historic and wine-growing heritage.
In the present day, 84.8 % of the member corporations have applied a sequence of wine tourism companies of their wineries which might be true wine experiences, contributing to the evolution of wine tourism companies from easy wine tastings to part of experiential tourism.
In Sicily, the wine expertise is a metaphor for a land that’s altering and that has managed to reinforce an asset, the wine business, able to representing our Sicily at its greatest,’ commented Marcello Mangia, president and CEO of Mangia’s – Aeroviaggi and host of the Sicilia en Primeur convention.
With its roots firmly anchored in custom and the previous, Assovini Sicilia is laying the foundations for the longer term by persevering with to comply with the profitable trajectory and technique that has led the affiliation to have fun these first twenty-five years efficiently. The wineries are making ready for the generational transition: About 78% of the member wineries have already built-in a brand new era into the corporate administration. Inside the affiliation, the ‘Subsequent Technology’ group has been created to signify the brand new generations of Assovini Sicilia, younger individuals underneath 40 years of age who’re already operational and members of the family inside household companies and who, guided by the instance of Assovini, are dedicated to making a group that appears to the longer term and to the enhancement of the Sicilian wine-growing territory. Among the many new group’s most important areas of intervention: communication, coaching and promotion of the territory.
«I consider that the NextGen of our entrepreneurial households have very clearly in thoughts what sort of ancestors they need to be: And that is how they may remodel enterprise fashions, right here in Sicily and within the wine business as in all sectors and geographical areas,’ Giovanna Gregori, govt director of AIDAF – Italian Household Enterprise, commented throughout the convention.
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Sicilia en Primeur, the occasion conceived of and arranged by Assovini Sicilia since 2004, celebrates its twentieth anniversary this 12 months. An itinerant occasion that has based mostly its success on a profitable format: combining the preview of the most recent classic wines with visits to wineries and territories, telling the story of Sicily’s historical-archaeological and panorama beauties by way of the tales of wine.
“With Sicilia en Primeur, wine turns into an instrument of narration not solely of the wine heritage but additionally of the human and historic heritage of Sicily. Wine is the leitmotif that unites the tales of the producers with these of the territories, weaves tales, joins items of a novel mosaic the place Sicily is a rare wine-growing continent” President Mariangela Cambria concludes.
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