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The label pays tribute to the a hundredth anniversary of Baron Philippe de Rothschild’s arrival on the family-owned Bordeaux vineyard in 1922.
In his 1981 autobiography, Vivre la Vigne, Baron Philippe puzzled whether or not anybody would have fun his centenary.
That query has now been answered, as Garouste has created a ‘heraldic banner’ that options Baron Philippe and his emblem, a ram.
Garouste, an esteemed modern artist who was made an Officer of the Legion of Honour in 2015, named the piece Hommage au Baron Philippe.
Since 1945, the labels for every classic of Château Mouton Rothschild have been illustrated by an unique art work. Garouste follows within the footsteps of famend artists like Salvador Dalí, César, Juan Miró, Marc Chagall, Pablo Picasso and Andy Warhol, who’ve all designed earlier labels.
He drew inspiration from images of Baron Philippe and conversations together with his grandson, Julien de Beaumarchais de Rothschild.
‘I wished to know extra about his grandfather’s superb life,’ mentioned Garouste. ‘He confirmed me a number of photographs, and the person’s bodily presence actually spoke to me as a painter. It was clear that I had my mannequin.
‘I used to be vastly attracted by his character. Baron Philippe was a person of nice class, very hard-working, and he had the look of somebody very positive of himself, with a mischievous aspect. That’s what I’ve tried to seize in the best way I’ve portrayed him.’
He finds it ‘fascinating’ that Baron Philippe selected the ram’s head as a logo, because it options in each Greek and biblical mythology.
‘I additionally included the fruit of the vine, and all of the symbolism of a beautiful wine that was his life’s work,’ mentioned Garouste, who has accomplished work for the Élysée Palace and sculptures for Évry Cathedral. ‘I wished to pay tribute to that story, to his respect for wine, which can also be a tribute to nature as it’s given to us.’
Julien de Beaumarchais de Rothschild praised the ‘very important power’ of the art work. He added: ‘It includes three very highly effective pictures: the ram, the entrance wall of Château Mouton Rothschild and the portrait of Baron Philippe.’
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