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Johnnie Walker Blue Label, one of many rarest and hottest whiskies, represents the head of the world’s best-selling whisky model. This luxurious mix combines Scotland’s most distinctive whiskies, incomes world approval for its high quality and exclusivity.
With round 300 totally different Blue Label bottlings, together with restricted editions and variant blends, Johnnie Walker often collaborates with conventional and modern artists to create distinctive, vibrant designs. Some releases are extremely unique, with manufacturing runs as small as 100 bottles. This multi-part collection affords the last word information to Blue Label expressions, spotlighting sought-after collection and distinctive collectibles, with this part specializing in the model’s inventive collaborations. Learn half one right here and half two right here.
Johnnie Walker Blue Label Restricted Editions 2017
In 2017, Blue Label’s world restricted version was produced in collaboration with critically acclaimed British dressmaker, Tom Dixon OBE. The Blue Label: Tom Dixon launch was offered in a bespoke copper presentation cage designed by Dixon, and adorned with the ‘Striding Man’ emblem evoking the pot stills used for distillation; with the discharge launched at the side of Milan Trend Week.
As a part of Johnnie Walker’s multi-decade ‘Hold Strolling’ promoting marketing campaign, two particular bottlings had been launched for the Asian market, one illustrating the Treasures of South East Asia. The second was a cask power version launched completely for China at 55.8% ABV – with solely 888 bottles produced.
Unique bottlings had been additionally launched for Hong Kong and Nepal. The Blue Label: Hong Kong bottling featured panoramic art work, with 2,400 bottles produced. Blue Label’s Nepal version was impressed by Mount Everest, with the field and bottle depicting the height in wealthy golden detailing – solely 210 bottles had been produced.
The Blue Label metropolis and nation editions had been reimagined because the ‘Three Cities’ collection for 2017. A collection of 5 restricted editions, the Three Cities bottlings featured three-sided art work, with every bottle aspect depicting a unique worldwide metropolis.
Johnnie Walker Blue Label Restricted Editions 2018 & 2019
From 2018 to 2019, Johnnie Walker continued the development of releasing Blue Label bottlings completely for particular markets, typically partnering with native artists to create small batch limited-editions that includes vibrant artwork.
The Blue Label: California Version noticed Johnnie Walker accomplice with artist and designer, James Weston Lewis, to create the primary in a collection of expressions specializing in US states, that includes art work depicting well-known landmarks. Blue Label California version options the Golden Gate Bridge and Hollywood signal, with solely 1000 bottles produced. Equally, the Uncommon Aspect of Scotland featured an exquisite illustration by award-winning Glasgow-based, Timorous Beasties Studios, integrating designs of Scottish natural world to create a restricted version of 10,000 bottles.
Lots of Blue Label’s exclusives had been produced for the Asian whisky market, with examples together with ‘Nice Innovations’ which celebrated the event of paper-making, printing, gunpowder, and the compass, with solely 3,960 bottles produced for the Taiwan market. A number of bottlings had been created completely for China, together with ‘Potala Palace’ that includes panoramic art work of the Dalai Lama’s Tibetan palace, and ‘China to the World’ showcasing illustrations of Chinese language landmarks and tradition throughout three sides (6,888 bottles).
Blue Label: Auspicious Qilin was launched to have a good time Chinese language New 12 months 2019, with the model partnering with Chinese language designer, Zeng Reeo to create the mythological dragon-like Qilin art work. The remaining Chinese language exclusives embrace ‘Carp & Dragon’ (3,888 bottles), and two ‘Wedding ceremony’ releases.
Throughout 2018 and 2019, 15 Blue Label metropolis and nation editions had been launched, together with Peru, South Africa, and Argentina. For the Hong Kong expression, Johnnie Walker approached James Weston Lewis for instance the cityscape. In 2019, the Blue Label: Bangkok, Malaysia, Japan, and Center East expressions had been launched because the ‘Pioneering Cities’ collection. Celebrated Japanese actor, director, and illustrator, Eiji Okuda, created the design for the Japan Pioneering Metropolis launch.
Johnnie Walker Blue Label Restricted Editions 2020 To 2022
In 2020, Johnnie Walker celebrated the 2 hundredth anniversary of John Walker’s unique grocers’ store and the model’s beginnings by releasing Blue Label: 2 hundredth Celebration, an expression launched in recognition of the whisky’s journey from Scotland throughout the globe.
The bespoke ‘200’ illustration included pictures of John Walker’s store, the totally different incarnations of the ‘Striding Man’, and the cities which had grow to be a part of the Johnnie Walker story over 200 years. A globally launched limited-edition, Icons 2.0 was launched as a part of a restricted ‘Icons’ redesign of packing throughout all the Johnnie Walker vary in 2021.
Blue Label exclusives had been launched for China and Japan in 2020. China’s restricted version centered on the nation’s heritage and historic Chinese language structure, with a 3-sided depiction of The Forbidden Metropolis in Beijing. For the Japan version, Johnnie Walker once more partnered with Eiji Okuda to create a shocking 3-sided dragon illustration.
A seven-bottle collection, Aquas de Vida (Water of Life) assortment was launched in Colombia between 2020-2021. Every vibrant colourful bottling within the collection was created by a unique Colombian artist.
In 2022, Johnnie Walker partnered with BlockBar, an NFT market for luxurious wine and spirits, in a singular collaboration to create an unique launch for patrons that includes art work created by digital artist, VandyThePink. BlockBar’s token holders got the chance to vote for the ultimate art work – with solely 140 bottles produced.
Within the Philippines a number of unique Blue Labels had been launched throughout 2022, starting with the ‘Seven Wonders of the Philippines’ which featured art work of the nation’s landmarks – with two totally different designs created. The remaining Philippines expressions centered on the cities, Manila, Boracay, and Bohol, and the celebration of Christmas within the area. Between 2021-2022, restricted editions consisted of Blue Label celebrating Vietnam’s Habanos Grand Opening and 12 months Finish, alongside China and Taiwan exclusives.
Johnnie Walker Blue Label Cities Of The Future 2022
In 2020, Johnnie Walker partnered with digital artist Luke Corridor to create an evolution of the model’s long-running Metropolis Version themed bottlings. Launched in 2022, Blue Label Cities of the Future was a world limited-edition collection, that includes beautiful illustrations by Luke Corridor imagining the utopian futuristic cityscapes in 2220.
A collection of 10 restricted releases, Cities of the Future affords vibrant interpretations of well-known cities within the twenty third century, that includes the areas, London, Hainan, Singapore, Berlin, Seoul, Taipei, Sydney, Bangkok, and Mexico Metropolis. The ultimate bottling within the Blue Label Future Cities collection imagined a Mars Colony metropolis. A scannable NFC chip built-in into every bottle’s label allowed purchasers to additional discover Corridor’s illustrations and cityscapes utilizing a smartphone.
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