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Majestic is the UK’s largest specialist wine retailer, with no fewer than 208 shops. And it has reworked itself within the 5 years because it separated from Bare Wines following its sale to Fortress Funding Group. Final week the corporate introduced the departure of its chief working officer Rob Cooke, who was answerable for key areas of the enterprise together with buying and selling, buyer and industrial.
Bodily presence
Since 2019 Majestic has opened 17 new shops, and is accelerating its retailer opening programme in a dedication to bricks and mortar. It’s excellent news for wine lovers preferring to browse the wine aisles reasonably than order on-line. And to take action with knowledgeable steering reasonably than in most supermarkets, the place wine recommendation is tough to return by. Majestic has all the time been identified for its educated and passionate workers, who all endure Wine & Spirit Schooling Belief (WSET) coaching and love nothing greater than serving to prospects uncover one thing new.
Not resting on its laurels, final month (April) the enterprise rescued wine retail and bar enterprise Vagabond from administration, seeing a possibility to attach with a youthful demographic of wine shoppers ‘in an experiential atmosphere’.
Scroll all the way down to see our picks at Majestic
Ordering on-line
Consumers preferring to buy on-line can order through the Majestic web site, after all. And the retailer has additionally joined forces with Uber Eats to supply on-demand deliveries – giving prospects entry to the Majestic wines in presently 177 shops, for supply in as little as 20 minutes.
Majestic’s e-commerce gross sales accounted for greater than 20% of income in 2022/23, buoyed by the recognition of its Store Native proposition. This service allows prospects to buy the inventory out there at their native retailer, in actual time, at no cost assortment inside 4 hours (in the event you order earlier than 3pm) or next-day residence supply.
Definition by Majestic
The retailer’s Definition by Majestic own-label vary featured prominently within the spring/summer time 2024 press tasting, after being relaunched originally of this month. The Definition vary was first launched in 2015, and goals to seize the quintessential qualities of the world’s best wine types, and make them accessible to all wine lovers. The vary sits above – and usually presents extra pleasure and individuality than – the Chosen by Majestic vary, which was launched final yr.
There are presently 23 wines within the Definition vary, with one other 12 to return earlier than the tip of the yr. They actually do reach providing textbook examples of traditional types, and are an excellent start line for wine lovers trying to broaden their horizons. The relaunch concerned a evaluate of the whole line-up by the shopping for group, who carried out a blind benchmarking train. Any Definition wines not deemed greatest at school within the blind tasting have been re-sourced or re-blended.
The Definition wines are made by a few of world’s main estates, and these at the moment are displayed on the entrance label, a logical transfer on condition that these names are a powerful promoting level. Producers embrace South African vineyard Kanonkop, behind the Stellenbosch Cabernet Sauvignon; Peyrassol, who make the Côtes de Provence rosé; Domaine Figeat André (Pouilly-Fumé) and Zuccardi (Uco Valley Malbec).
Nationwide Wine Retailer of the Yr
In October, Majestic scooped the Nationwide Wine Retailer of the yr award in Decanter’s 2023 Retailer Awards (DRA), for the third yr working.
Commenting on this win, the DRA judges stated: ‘It’s so encouraging to see Majestic getting again to the place it belongs as a key participant in nationwide UK retail. Extra outlets, revamped wine ranges, charitable endeavours, wonderful consumers, the concentrate on worth and sustainability – very spectacular.’
The retailer was additionally voted winner within the Loire Specialist class, and runner-up for Wine Shopping for Group.
The twin pricing system on wines stays, whereby greater, single bottle costs apply the place prospects purchase as much as 5 bottles at anyone time. When prospects purchase six or extra bottles (any mixture of bottles is okay), the decrease mix-six value applies. There may be generally a substantial distinction between the 2 costs, and the single-bottle costs typically appear a bit of excessive, so it truly is price ready till you wish to purchase not less than six bottles earlier than visiting Majestic (or its web site, which operates the identical pricing coverage).
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High picks from Majestic’s present vary:
The suggestions that comply with are a mixture of new wines and new vintages tasted by Amy Wislocki in Might 2024 at Majestic’s Spring/Summer time 2024 press tasting in London, and wines tasted by the Decanter tastings group at earlier press tastings which might be nonetheless out there. All bottle costs are right at time of publication.
All costs listed under are single-bottle costs. There are financial savings to be made, generally vital, once you purchase a minimal of six bottles (any combine). The combo-six costs are given throughout the particular person tasting notes.
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