[ad_1]
NEW YORK, Nov. 13, 2024 /PRNewswire/ — Guinness and Brooklyn Brewery have simply introduced the launch of Guinness Fonio Stout, a limited-edition beer brewed in assist of the Brewing for Influence marketing campaign – a collaborative initiative impressed by Brooklyn Brewery Brewmaster Garrett Oliver’s pioneering work with historic West African grain fonio. Now accessible in choose places within the better New York space, this beer celebrates the wealthy world historical past of Guinness, mixing their Irish heritage with the vibrancy of West African tradition and the inventive spirit Garrett Oliver. He’s loved a 30-year journey at Brooklyn Brewery pushed by a fearless ardour to excellent his craft, which has impressed the Brewing for Influence initiative, rooted in beer’s energy to unite individuals, cultures & traditions.
Collectively, they dive into new methods to focus on Fonio’s versatility in brewing, showcasing how this outstanding historic grain enhances this Guinness stout with a flavorful mixture of roasted espresso, chocolate, and tropical fruits.
“Fonio Stout is an instance of the magic that comes from mixing the correct amount of heritage and innovation, and we’re thrilled about how this collaborative brew has captured the perfect of each Guinness and Brooklyn Brewery,” stated Joyce He, Guinness Model Director. “Bringing our brewers along with Garrett Oliver and artist Kervin Brisseaux is a celebration that represents our dedication to pushing boundaries of creativity in brewing and cultivating social affect on a worldwide degree. Merely put, seize one when you can!”
Designed by Haitian American artist Kervin Brisseaux, the beer’s packaging paintings celebrates Guinness’s centuries-long historical past in Africa, blended with the cultural heartbeats of Brooklyn. You’ll discover a number of nods to each inside the illustrations, from subway automobiles to fonio grains to the likeness of Garrett Oliver himself.
“Guinness is the primary beer I ever cherished,” stated Oliver. “And to have the ability to share my ardour for brewing and for sustainability by creating this Fonio Stout for a model that’s identified for cultivating connections throughout the globe – nicely, it’s been a dream realized. Working collectively, Guinness and I’ve the identical imaginative and prescient – to make sure irrespective of the place you might be on the planet or the way you select to have fun, there’s a fantastic beer that can assist you take pleasure in your self.”
In partnership with the Brewing for Influence initiative, Guinness proudly helps The Michael James Jackson Basis for Brewing and Distilling, based by Garrett Oliver, with a $10,000 donation through the Guinness Offers Again Fund, to assist their efforts in funding technical schooling and profession development for Black, Indigenous, and folks of colour in brewing and distilling.
With an ABV of 6.2%, Guinness Fonio Stout is out there solely in New York, Northern New Jersey, and choose regional chains whereas provides final by means of December 31, 2024. It’s accessible in four-packs of 16 oz. cans at a urged retail worth of $13.99 and can also be accessible at our native Open Gate Breweries in Chicago and Baltimore.
Guinness and Brooklyn Brewery are celebrating the launch of this limited-edition beer with an unique launch occasion at Brooklyn Brewery in New York Metropolis, alongside companions African Chophouse. The general public is invited to attend specialty beer dinners to take pleasure in Guinness Fonio Stout alongside a curated eating expertise highlighting the Fonio grain at Guinness’ stateside breweries in Baltimore and Chicago.
- Guinness Fonio Stout Beer Dinner @ Open Gate Brewery Chicago – Monday, November 18th, 6-10pm CT (Extra Data Right here)
- Guinness Fonio Stout Beer Dinner @ Open Gate Brewery Baltimore – Thursday, November twenty first, 6-10pm ET (Extra Data Right here)
Guinness x Brooklyn Brewery: Reimagining what beer might be. Regardless of the place you’re having fun with a Guinness, whether or not you’re in Brooklyn, Eire or sipping a pint off the western coast of Africa, keep in mind to at all times savor every sip and have fun responsibly!
Concerning the Brewing for Influence Marketing campaign:
Launched in celebration of James Beard Award Profitable Brewmaster of Brooklyn Brewery’s thirtieth anniversary with the brewery, Brewing for Influence is a worldwide initiative that has united breweries from around the globe in a mission to drive social change by means of beer. Impressed by Oliver’s pioneering work with fonio—an historic West African grain lauded for its resilience and cultural significance—the marketing campaign brings collectively famend brewing companions together with Guinness together with Maison Kalao from Senegal, Thornbridge from the UK, Omnipollo from Sweden, Carlsberg from Denmark, Russian River from the US, Jing-A from China, and Brooklyn Brewery itself. This 12 months, every brewery has created a singular beer that includes fonio, honoring the grain’s function in African heritage and supporting the livelihoods of West African farmers, predominantly women-led. By Brewing for Influence, Garrett Oliver and his collaborators are reimagining the brewing panorama, utilizing progressive elements to have fun world heritage and encourage the following era of brewers worldwide.
About Guinness
The Guinness model was established in 1759, when Arthur Guinness signed a 9,000 12 months lease on St. James’s Gate Brewery in Dublin. Brewed utilizing 4 foremost elements, water, barley (malted & roasted), hops and yeast, Guinness is the world’s hottest stout. The long-lasting beer is brewed in 49 nations worldwide and bought in over 150 with nearly 9 million glasses of Guinness loved daily around the globe. Essentially the most GUINNESS is bought in Nice Britain, Eire, USA, Nigeria and Cameroon. Extra data might be discovered at www.guinness.com.
About Diageo
Diageo is a worldwide chief in beverage alcohol with an impressive assortment of manufacturers together with Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on each the New York Inventory Change (NYSE: DEO) and the London Inventory Change (LSE: DGE) and their merchandise are bought in additional than 180 nations around the globe. For extra details about Diageo, their individuals, manufacturers, and efficiency, go to www.diageo.com. Go to Diageo’s world accountable ingesting useful resource, www.DRINKiQ.com, for data, initiatives, and methods to share greatest observe. Comply with Twitter and Instagram for information and details about Diageo North America: @Diageo_NA.
About Brooklyn Brewery:
Brooklyn Brewery is a number one world impartial craft brewer and a pioneer of the American craft beer revolution. From our residence in Williamsburg, Brooklyn, we’re at all times within the making, drawing inspiration from our local people of innovators, makers, and doers to unfold the tradition and creativity of craft beer to 30 states and over 30 nations on 5 continents. Study extra at brooklynbrewery.com.
[ad_2]