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Johnnie Walker, the world’s primary Scotch Whisky, launches the restricted version Johnnie Walker Blue Label Ice Chalet in collaboration with luxurious skiwear and way of life model, Good Second.
Unveiled by Johnnie Walker Blue Label ambassador and Good Second shareholder, Priyanka Chopra Jonas, Blue Label Ice Chalet captures the essence of the luxurious après-ski expertise, that includes a uncommon new mix crafted by Grasp Blender Emma Walker, together with a bottle and bag designed by Good Second and impressed by ‘Blue Hour’—the magical time when snowboarding is finished and turns to socialising.
Created by Grasp Blender, Emma Walker, every sip of Johnnie Walker Blue Label Ice Chalet begins with notes of cinnamon-spiced apple that give option to heat cloves and spices earlier than ending with delicate hints of Alpine smoke. With just one in 10,000 casks assembly the necessities to enter the mix, the complicated flavours combine to create a wealthy depth that’s excellent after a day on the slopes.
Additional cementing Johnnie Walker Princes Road’s place as a must-visit vacation spot to discover the unbelievable breadth of flavour current internationally of Scotch, the venue will quickly remodel into the world of après-ski in celebration of the launch with various ski themed installations and a specifically created Ice Chalet tasting experiences accessible to ebook now.
Since opening three years in the past, Johnnie Walker Princes Road has unveiled a choice of uncommon whiskies to excite the growing variety of guests from across the globe.
From launching the ultimate mix from former Grasp Blender, Jim Beveridge to harnessing cutting-edge, purpose-built AI-technology to create personalised bottles in partnership with famend artist Scott Naismith, guests have been in a position to expertise thrilling improvements, usually earlier than anybody else on the planet, as they full immerse themselves on the planet of Johnnie Walker.
Final month, the trial of a first-of-its-kind 90% paper-based bottle was introduced within the venue’s rooftop 1820 Bar, showcasing the model’s dedication to pushing the boundaries on the planet of experiencing whisky.
Every new product was marked with immersive celebrations to encourage whisky lovers and novices alike, and the launch of Johnnie Walker Blue Label Ice Chalet goals to do the identical.
Launching the brand new liquid in Edinburgh this week, Rob Maxwell, Head of Johnnie Walker Princes Road mentioned: “Johnnie Walker Princes Road is a hub for brand new improvements in Scotch, and we’re at all times seeking to shock and delight our guests with new, luxurious whiskies that they will expertise after they go to. We’re thrilled to supply one thing fully completely different to our visitors as we step into a brand new territory for whisky. As we head into ski season, we’re positive Johnnie Walker Blue Label Ice Chalet and its crossbody bag can be a classy addition to any ski journey or make the right present which might be personalised with a message or one of many distinctive charms created in partnership with Good Second.”
On this restricted launch, the long-lasting Johnnie Walker sq. bottle meets Good Second’s North Star and houndstooth print in a deep blue reversible bottle bag crafted from a brand new liquid blue and white material. After eradicating the whisky, the bottle bag doubles as a classy crossbody bag that effortlessly transitions from slopes to metropolis.
Emma Walker, Johnnie Walker Grasp Blender commented: “When creating Johnnie Walker Blue Label Ice Chalet, we got down to mix a whisky that was impressed by the Alpine panorama and captured the magic of particular Après Ski moments. Utilizing Met Workplace knowledge, we uncovered uncommon expressions that have been distilled within the depths of a few of Scotland’s coldest winters and blended these with whiskies from a few of our most northern, and highest altitude distilleries, together with Dalwhinnie, Clynelish and Brora, to create a velvety easy Scotch with Johnnie Walker Blue Label’s signature depth of flavour at its coronary heart.”
The brand new restricted launch can be showcased at a collection of world occasions with shopper experiences opening in January in key luxurious Après Ski areas.
Bookable from at present, Ice Chalet experiences begin on thirtieth October – extra element right here
Johnnie Walker Blue Label Ice Chalet and crossbody bag can be in the stores at Johnnie Walker Princes Road for £320.
The put up Johnnie Walker Princes Road Transforms into the World of Après-Ski for the launch of Johnnie Walker Blue Label Ice Chalet appeared first on GreatDrams.
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