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Lyre’s Non-Alcoholic has introduced that David Gimpelson has been named CEO.
Gimpelson brings a powerful 20+-year profession spanning the drinks business to the worldwide chief of the non-alcoholic spirits class. Gimpelson possesses a dynamic and results-driven method within the beverage business, with a specialty in model growth, worldwide operations, and strategic management, having helped to construct and scale among the world’s most recognizable manufacturers each domestically and internationally.
Previous to Lyre’s, Gimpelson served as President of Calirosa Tequila. He has efficiently spearheaded different high-profile model launches, most notably, Casamigos Tequila, the place he served as EVP of Gross sales through the model’s early years, earlier than its acquisition to Diageo. Along with managing multimillion-dollar investments and main high-performing groups, he has a monitor report of overseeing the execution of impactful advertising campaigns, creating world distribution methods, and driving income development. Gimpelson will oversee Lyre’s world operations from Las Vegas, Nevada.
“David’s imaginative and prescient and operational excellence have earned him a popularity for constructing high-profile partnerships and navigating complicated market dynamics, leading to long-term model development. We’re assured that David’s management might be instrumental in main Lyre’s by its subsequent part of development,” says David Grossman, Managing Director, DSQ Capital, Lyre’s largest shareholder.
“With its class main portfolio of premium non-alcoholic spirits variants, I’m excited to deliver my expertise and understanding of the worldwide beverage business to the chief of the class. At its core, Lyre’s was created to alter the way in which the world drinks, and I sit up for working with the best-in-class crew at Lyre’s to construct on the unimaginable momentum they’ve established thus far and dealing to get the model in entrance of latest audiences world wide,” says David Gimpelson, CEO, of Lyre’s.
Most just lately, Lyre’s was named ‘No 1 Greatest Promoting and Trending NA Model’ in 2024 by Drinks Worldwide, and stays essentially the most awarded non-alcoholic model globally, securing over 200 awards and accolades since launching in 2019. As well as, David Guetta, world DJ, and Pat Cummins, Australian worldwide cricketer, and Captain of Australia’s cricket crew, joined the corporate in recent times as buyers.
About Lyre’s
Lyre’s Non-Alcoholic is a variety of alcohol-free basic spirits, ready-to-drink cans and a non-alcoholic glowing, created utilizing a singular understanding of meals science and flavour structure. Based in 2019, the vary is the world’s most complete and awarded resolution for conscious consuming, equal to the most well-liked spirits in a non-alcoholic format. Lyre’s portfolio of premium non-alcoholic spirits is able to crafting 90% of the world’s best-selling cocktails. A frictionless swap of a Lyre’s non-alcoholic spirit for the unique alcoholic ingredient delivers all the advantages of a premium refined serve with out compromise. All merchandise are vegan. Lyre’s was created to alter the way in which the world drinks.
For extra data please go to lyres.com and comply with alongside at Instagram @Lyresspiritco
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