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CHIVAS REGAL ACCELERATES INTO NEW ERA IN SPORTS CULTURE WITH GLOBAL PARTNERSHIP WITH SCUDERIA FERRARI HP
Forward of the Las Vegas Grand Prix, Chivas Regal comes along with Scuderia Ferrari HP in a multi-year partnership, with the enduring blended Scotch appointed ‘Official Group Associate’
14 NOVEMBER, LONDON UK: Introduced forward of the Las Vegas Grand Prix subsequent weekend, luxurious Scotch whisky, Chivas Regal, has been appointed ‘Official Group Associate’ of the Scuderia Ferrari HP Components 1 group in a brand new world multi-year partnership that unites two iconic heritage manufacturers with a shared legacy in craft, innovation and luxurious.
The collaboration sees Chivas Regal – the unique luxurious blended Scotch whisky – and Scuderia Ferrari HP – the world’s most profitable Components 1 group – come collectively to have a good time their dedication to collective success, which varieties the inspiration of the brand new partnership.
Shining a light-weight on life off-track, the collaboration will supply a recent perspective on Scuderia Ferrari HP, focussing on telling the untold tales of teamwork which can be crucial to success. By unparalleled behind-the-scenes entry showcasing a brand new tackle the world of motor sports activities, alongside unique content material and reside experiences, Chivas Regal and Scuderia Ferrari HP will highlight modern racing tradition, championing the Tifosi – Scuderia Ferrari HP’s loyal fandom – and placing the concentrate on the game’s ever-growing worldwide fan neighborhood.
The partnership may also be used as a robust platform for Chivas Regal to boost consciousness in regards to the risks of drink-driving, to drive constructive affect amongst a worldwide viewers of passionate racing fans. The built-in marketing campaign, which is because of launch subsequent 12 months, will observe latest accountable consuming campaigns run by Chivas Regal in markets reminiscent of Mexico and Japan.
Frederic Vasseur, Components 1 Group Principal at Scuderia Ferrari HP, commented: “We’re happy to announce our partnership with Chivas Regal, with whom we share the values of striving for excellence, consideration to element and craftsmanship – based on years of custom, whereas always evolving. Collectively, we share the need to progress and set the benchmark in our respective fields of endeavour. I look ahead to working with Chivas Regal in a partnership that shall be helpful for each manufacturers.”
Jean-Etienne Gourgues, Chairman & CEO of Chivas Brothers, makers of Chivas Regal, added: “This partnership marks a big gear shift as we speed up into a brand new period in sports activities tradition for Chivas Regal. Since its basis, Scuderia Ferrari HP has been a real pioneer on the forefront of tradition, making it the right companion for us to usher on this new chapter.
Within the fast-moving world of Components 1, success is a group effort – one thing that sits on the coronary heart of Chivas Regal’s mission of ‘I Rise, We Rise’. We’re obsessed with utilizing this new platform to have interaction as we speak’s rising and more and more numerous neighborhood of racing followers within the 2025 season and past, and leveraging the collective attain of our manufacturers to make sure motorsports followers around the globe know to by no means, ever, drink and drive.”
Lorenzo Giorgetti, Ferrari Chief Racing Income Officer, added: “We’re delighted to announce the partnership with Chivas Regal, a dynamic model coming into the world of top-level motorsport for the primary time, in collaboration with Scuderia Ferrari HP. We are going to work collectively on thrilling and revolutionary activations to convey Components 1 even nearer to its followers, increasing the Scuderia Ferrari HP fan base and that of our sport generally.”
The partnership with Scuderia Ferrari HP is the most recent transfer for Chivas Regal in its long-standing affiliation with world sports activities tradition, having loved partnerships with Premier League soccer golf equipment for a few years. Followers can maintain updated with the brand new partnership by following @ChivasRegal on Instagram or visiting Chivas.com.
About Chivas
Chivas Regal is the unique luxurious blended Scotch whisky. Launched in 1909, Chivas has been integral to the expansion of the Scotch whisky class worldwide – promoting greater than 4.6 million 9L circumstances yearly.
Chivas believes within the energy of mixing in life, in addition to in Scotch. In celebrating the following era of whisky drinkers who elevate themselves and people round them to forge new paths to success – which is why Chivas’ ethos is ‘I Rise, We Rise’, a nod to the significance of onerous work, neighborhood and ripping up the rule ebook. These values had been instilled by founding brothers James and John Chivas who pioneered the artwork of whisky mixing in nineteenth century Scotland and have become pillars of the neighborhood resulting from their tireless work ethic, hustle, and drive. This vitality may be seen as we speak as Chivas continues this imaginative and prescient of mixing success with generosity to raise the lives of others whether or not that’s via shining a light-weight on grassroots communities via Regal FC or supporting the following era of artistic entrepreneurs who’re driving constructive change throughout tradition via New Regals platforms.
Chivas blends its religious dwelling in Speyside, Scotland, with greater than 100 international locations throughout the globe, who collectively have made Chivas the worldwide success it’s as we speak. The Chivas vary blends timeless classics with fashionable innovation and consists of: Chivas 12, Chivas Additional, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis XX, Chivas 25, and Chivas Regal The Icon
Chivas. I Rise, We Rise.
www.Chivas.com
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